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Posts Tagged ‘Walmart’

All You Expands Outside Walmart

All You, the Time Inc. publication targeting readers on a budget, is taking a big step. All You has been sold exclusively in Walmart’s and Sam’s Club’s since it launched in 2004, but starting in April, it will be sold in other retailers, such as Safeway, Target, CVS, Walgreens and Barnes & Noble.

All You’s publisher, Suzanne Quint, said the decision to expand the glossy’s distribution was driven by a change in peoples’ behavior. Quint described this phenomenon as “cross-shopping;” essentially, people are using more than just one platform to shop.

“Recognizing this cross-shopping behavior, All You is expanding distribution to meet the needs of this growing population and realize untapped consumer demand,” Quint said, in a statement. “With our expansion we’re looking forward to reaching more consumers wherever they shop and continuing to drive sales for marketers.”

In anticipation of the move, All You has increased its rate base by 50,000.

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New York Filmmaker Captures Walmart Mayhem

Brian Spain‘s return to North Carolina for the holidays has taken an unexpected, major-media turn. Thanks to having filmed and posted one of several videos showing the early Black Friday craziness at Walmart, he was on CNN this morning with Carol Costello and is also featured in this Forbes blog post.

Last month, Spain posted a tongue-in-cheek “Gay Barilla Ad,” but that take on another corporate PR disaster received nothing near the clicks of his brief chronicling of the tussling for TVs at a Walmart in Elkin, NC. Here’s part of what he told ForbesClare O’Connor:

“I saw the crazy full parking lot at Walmart, so I decided to go in and interview people… That’s when I saw the fight happen. I immediately had an employee – I assume the manager since he was the one that kicked me out – tell me that I had to turn my camera off and leave…”

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Condé Nast Creates a Magazine for Walmart

Condé Nast and Walmart sure are strange bedfellows, but as we all know, money can make anything happen. That’s why Bruce Willis agreed to star in Die Hard sequels until he dies (the last installment is tentatively titled Oh You Dead Now). Money must also be the main driver behind Condé Nast creating a magazine for Walmart titled BeautyScoop.

WWD reports that the monthly glossy lines the shelves of thousands of Walmarts and is mailed to about 2.5 million Walmart shoppers. BeautyScoop is also filled with content written by editors at Glamour, Lucky, Allure and Self.

The fun thing about BeautyScoop is that Condé — considering itself a glamorous brand — doesn’t exactly want people knowing it’s good friends with Walmart. It must really sting then, to have this news revealed by WWD, which is owned by Condé.

But don’t worry Condé execs, there is no shame in producing a magazine for a massive retailer. If anyone sasses you about it, simply throw your hands in the air and reply, “Hey, must be the money!”

Battling to Build in NY, Walmart Takes Out Ads on Radio Stations, Newspapers

As Walmart looks to crash the five boroughs with a superstore in East New York, City Council members have been vocal in their displeasure for the company.

Now Walmart is taking to the streets–by way of radio.

Walmart paid for ads that ran on 14 stations Monday. Area newspapers also were targeted. Crain’s New York reports the ads went after “special interest groups for pressuring the City Council to derail its efforts to open shop in the city.”

The ad asks, “Turn down new jobs and stop people from paying lower prices to satisfy some special interest? That’s everything people hate about politics.”

Readers and listeners were then encouraged to click on walmartnyc.com for more information.   

The City Council hearing is set for tomorrow (weather permitting) and NY1 reports Walmart executives are planning to boycott it.

Bloomsbury Press Publisher Talks Book Price Wars and Social Media On The Menu

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Yesterday was all about advertising, but today’s mediabistro.com Morning Media Menu podcast was all about publishing. Hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed Bloomsbury Press publisher Peter Ginna, who discussed the biggest publishing news of the moment, starting with the reported pricing war between Walmart, Target and Amazon.

“As of now, that discount is confined to I think 10 titles and is more about getting attention and pulling people’s eyeballs away from Walmart or Amazon or whoever the competitor is,” Ginna said. “The concern that publishers have is if this is going to establish in the consumer’s mind that that’s what a best-selling hard cover book is worth.”

Ginna also gave some advice to people looking to break into publishing: “I think the most important thing for anybody going into the industry now is to really learn as much as you can and, to the extent that you can, master social media. That’s going to be the most important channel that publishers have to sell books. And that’s one of the other areas that we’ve been struggling with.”

Ginna also recently launched a blog himself. “I know that in the future we’re not going to be able to rely on newspaper print reviews and authors on television and subway ads, which are really, really expensive. So we need other ways of communicating with the public. So this is my attempt to at least experiment with a way of doing that,” he said.

You can read Ginna’s blog Dr. Syntax at www.doctorsyntax.net.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

Scary News On The Pre-Halloween Menu: WSJ Closes Boston Bureau

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Boo! It’s Halloween eve on the mediabistro.com Morning Media Menu podcast, and hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven opened the show with some scary news about The Wall Street Journal‘s closure of its Boston bureau.

“This unit in particular was working on longer form investigative pieces, and there’s just not too many outlets for that anymore,” Jason said. “And to watch them lose some resources at a paper that is doing better than other papers is kind of scary. People are worried about the future of investigative journalism.”

Also discussed: WPP’s earnings and Walmart’s book pricing battle with Target and Amazon.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

LAT In 90 Seconds

37444500-0ss2174509.jpgWeekend Box Office Predictions: Josh Friedman is betting on pro football.

37482089.jpgApple Beats Wal-Mart: Michelle Quinn and Dawn Chmielewski report that Apple’s iTunes store surpassed Wal-Mart as the largest music retailer in the country – a distinction it will get to enjoy until MySpace swallows it whole.

kdougii.jpgNewest Celebrity Blogger? Kirk Douglas. And, no joke, the kids love him.