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HBO to Offer Stand-Alone Streaming Service Beginning in 2015 (LostRemote)
HBO announced plans Wednesday to offer a stand-alone streaming service in 2015. FishbowlNY “We will work with our current partners,” HBO’s CEO Richard Plepler said, in a statement. “And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.” SocialTimes Having a Web-only option will help the channel with online-TV watchers, who cite flexibility as the main reason for watching original series online. Internet users are becoming more accustomed to consuming what they want, when they want it; HBO is finally adapting to this reality. THR Plepler didn’t give too many details about the service, such as pricing and when it would launch, saying he didn’t want to tip off competitors too much. Shortly after Plepler’s announcement, shares of Netflix dropped 4 percent, while shares of Time Warner were about 3 percent higher as investors digested the HBO news as well as some other rosy predictions coming from the Time Warner investor day presentations. Mashable It is important to note that HBO is far from giving up on cable television. Plepler stressed in his statements before the announcement that HBO’s business and relationships with cable partners is important. The channel brought in $4.9 billion in 2013 and has about 114 million subscribers. There has been eager anticipation for HBO to capitalize on its already popular streaming platform by offering it outside of cable subscriptions. HBO Go logins have become something of a social currency, allowing users to access content via accounts of friends and family. Game of Thrones has also grown into the most pirated TV show of all time.