Now that 20th Century Fox has confirmed last week’s Mike Fleming Deadline.com scoop about Bumble Ward coming out of retirement to head up the studio’s national film publicity department, it’s worth revisiting an interview she gave to Kim Masters in 2005.
Although Ward’s LA Times phoner echoed sentiments captured in a fall 2002 New Yorker mini-profile by Tad Friend, she still managed to rankle the godfather of LA show business PR, the late Warren Cowan. Per Cowan’s response in the same newspaper five days later:
Ward’s saying that she can count on “one hand” the number of great people in PR came as a shock to me. I know hundreds of outstanding people in the PR field… I am sorry that Ward was not blessed with the feeling of pure joy that I have for an occupation that has brought me a lifetime of enjoyment.