Meredith Corp., the publisher of magazines like Better Homes and Gardens and Ladies’ Home Journal, is joining forces with WE tv network, pairing the company’s major magazine brands with WE original series.
The two companies have reached an agreement which will cross-promote Meredith and WE brands through both the print and television mediums. The initiative will kick off next month as Fitness magazine and fitnessmagazine.com team up with WE tv series “I Want to Save Your Life,” an intervention/weight loss show. There will be a special promotion of the series in Fitness and on its Web site, and the magazine will feature a Q&A with Charles Stuart, the “diet detective” and star of “I Want to Save Your Life.”
Other promotional pairings include Parents magazine and the WE series “Raising Sextuplets” and Ladies’ Home Journal and WE’s missing person show “The Locator.”
Meredith currently reaches 75 million women each month through its various brands, while WE tv reaches 73 million homes. Nancy Weber, Meredith’s chief marketing officer, said the cross-promotional agreement will allow the companies “to build out potential opportunities for marketers seeking to leverage the unprecedented scale of this cross platform relationship.”
Full release after the jump