Two weeks after promoting Andy Sareyan to chief brand officer of the company’s National Media Group, Meredith has announced the appointment of Martin F. Reidy as president of Meredith Integrated Marketing. Reidy, who joins the publisher of Better Homes & Gardens from advertising company Publicis, is succeeding Wendy Riches, who has been promoted to the company’s first chief strategy officer, our sister blog MediaJobsDaily reports.
Last month, Meredith unveiled a new marketing approach that emphasizes the company’s strength as a media and marketing company, not just a magazine publisher. Shuffling executives and bringing on new team members reflects the company’s new direction and focus.
MediaJobsDaily: Meredith Shuffles Execs