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Posts Tagged ‘WSJ. Money’

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

1. Rob Morrison Denies Report of “Comeback” Via Tell-All Book, March 11

2. Jodi Applegate “Lost Sleep for Seven Months” Deciding to Leave WPIX to Have a Baby, March 8

3. Reporter Sean Hennessey Leaves WCBS-TV for Teaching Job in Boston, March 11

4. WSJ. Money Debuts Saturday, March 7

5. Meteorologist Domenica Davis (left) “Surprised How Long [She] Stayed” at WNBC, March 7

6. No Women Among the “Most Powerful” in Sports Media, March 7

7. Exclusive: Don Dahler Leaving Channel 2 for CBS News, March 7

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WSJ. Money Debuts Saturday

WSJ. Money, the Wall Street Journal’s new “wealth management magazine,” debuts this Saturday, March 9. We first heard about the new magazine about six months after SmartMoney was shut down. The basic difference between the two is that WSJ. Money is for the rich.

“Our internal research shows that personal finance is the most requested content area among Journal readers,” said Romy Newman, General Manager, Print, The Wall Street Journal, in a statement. “Not only does WSJ. Money address this reader request, we’ve also seen significant demand from financial advertisers to reach our affluent audience in a highly relevant, glossy environment.”

WSJ. Money is a quarterly publication.

Less Than Six Months After SmartMoney Ends, Dow Jones Launches New Finance Magazine

SmartMoney, the personal finance magazine published by Dow Jones, disappeared from newsstands forever after its September issue. Now, only about six months later, the company has announced… another personal finance magazine! Adweek reports that WSJ. Money is being planned as a spinoff of WSJ., and will debut in March as an insert in the weekend edition of the paper.

Why would Dow Jones create a new magazine after it folded the perfectly good one it already had? Because WSJ. Money will be a finance glossy for the rich. By targeting those with bank accounts so large it makes your stomach turn, Dow Jones is hoping that fancy advertisers — and their fancy ad dollars — follow.

“It’s for people who are voyeuristically interested in the high end and are at the high end,” Mike Miller, senior deputy managing editor at the Journal and the editor overseeing Money, told Adweek.