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Posts Tagged ‘Yasmin Namini’

NY Times Offering Free Four-Week Digital Subscription

The New York Times is once again reaching out to cheapskates across the nation, pleading with them to just pay dammit. The latest offer is a free four-week digital subscription to the Times. If you buy the Sunday, November 3 edition of the paper, inside you’ll find a sticker with a coupon code for the free trial, which includes smartphone and tablet apps.

In a statement, Yasmin Namini, the Times’ senior VP/chief consumer officer, said of the deal, ”We want to give our newsstand readers the opportunity to try out a digital subscription at no charge so they can explore, discover and experience our vast amount of digital content with ease.”

Obviously the goal here is to get people so used to reading the Times’ digital content that they then sign up for a paid subscription.

We should note that digging through the November 3 Sunday Times for the coupon code and not buying the paper is unacceptable behavior.

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The New York Times Offers 50 Percent Discount for ‘Cyber Monday’

If you’re someone who desperately wants to be one of the mentally unstable people lining up at stores at 4 am for Black Friday deals, but can’t stomach anyone else knowing that you’d actually do that, Cyber Monday is your jam. You get amazing discounts on things you can convince yourself that you need, and you can do all your shopping from the comfort of your couch.

For you people, the New York Times has a deal: On Monday, you can subscribe to any of the Times’ digital packages for 50 percent off the normal price. Yasmin Namini, Senior Vice President, Marketing and Circulation, for the paper, told Yahoo, “We’re very excited to make this special offer in time for the holiday gift-giving season.”

Crazy couponers get ready, Monday will be here faster than you think.

The New York Times Launches Preshow for Movie Theaters

The New York Times is launching a new initiative called “Times in Cinema,” which will show branded Times video before the previews in select independent theaters. The approximately 10 minute long show will be made up of lifestyle, arts and travel videos from the Times’ archives.

Yasmin Namini, Senior Vice President, Marketing and Circulation, and General Manager, Reader Applications (good lord that’s a mouthful) for the Times, says the program is designed to speak directly to the paper’s readers. “Times in Cinema allows us to leverage the Times‘s incredible wealth of high-quality videos and create a unique, engaging brand experience to reach theatergoers in a relevant environment.”

And yes, that’s just a very fancy way of saying, “We’re hitting you with ads so deal with it.”

Times Reveals More Tablet Details

kk.jpgYesterday, The Los Angeles Times reported that a team from The New York Times had been secretly working with a team from Apple to develop a version of the paper for the tech company’s upcoming tablet device.

Today, an article in the Times lends credence to that claim, because it reveals more details about the as-yet-unrevealed tablet (persistent wireless connection over 3G and WiFi, 10-inch color display screen) and adds that, “The New York Times Company, for example, is developing a version of its newspaper for the tablet, according to a person briefed on the effort, although executives declined to say what sort of deal had been struck.”

The company has also created a new business group in its media group division to lead the charge on “reader applications,” the paper reported. The new segment will be led by Yasmin Namini, senior VP of marketing and circulation, although to continue to divert speculation about the Times work with the tablet, the paper was quick to add, “Executives said the timing was coincidental, prompted not by the Apple device specifically, but by the growing importance to The Times of electronic reading devices in general.”

We won’t have to wait long to see whether or not all this speculation is true — tech reporters are already flocking to Silicon Valley in giddy anticipation of Steve Jobs‘ presentation tomorrow.

Read more: With Apple Tablet, Print Media Hope for a PaydayNew York Times

Previously: New York Times Working With Apple?