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Posts Tagged ‘Zach Seward’

Atlantic Media’s Business Vertical Grabs Former Gawker Vet

The pieces are slowly coming together for Atlantic Media’s business vertical, which is launching later this year. Kevin Delaney and Zach Seward came aboard in January and February respectively, and now Chris Batty, a former veteran of Gawker Media, has been named Publisher of the business venture.

Batty tells Ad Age that the new site will take aim at two lofty brands. “We’re still doing our deep dive on our brand DNA but it’s not going to be something that people recognize as totally foreign from The Atlantic,” Batty explains. “It will have extremely high-quality content and advertising programming. The brand is global — it’s really a run at the space at The Economist and The Financial Times currently occupy.”

Might as well aim high, right?

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Atlantic Media Adds Senior Editor to Business Vertical

Atlantic Media has added Zach Seward to its global business brand as a Senior Editor. Seward reports to Kevin Delaney, who left WSJ.com in January, to become the new brand’s Editor-in-Chief. Seward comes to the site from The Wall Street Journal as well, where he was editor of outreach and social media.

Delaney said that Seward’s unique way of thinking about news and how people consume it will be beneficial to the brand. “Our goal is to be disruptive, open-minded and bold in rethinking how people get news and analysis,” Delaney said. “Zach is one of the smartest thinkers about digital opportunities for journalistic innovation and will play a lead role in shaping our efforts.”

The business brand is launching later this year.