The Daily Meal is the newest publication to launch an online video network.
The platform, which will be available across the publication’s multiple channels, will offer step-by-step recipe guides, behind-the-scenes at eateries and discussions with chefs. It debuts with more than 300 originally produced segments. Bells and whistles include an HD player and a site-wide program guide.
“Food is a multisensory experience and the web is a multimedia platform, this provides the perfect complement to our already appealing content,” said Jim Spanfeller, president and CEO of Spanfeller Media Group. “The video network will allow us to better engage our community, putting them in the heart of the action, while providing new real estate for advertisers.”
Speaking of which, the network wants to work with advertisers to create custom content in addition to more traditional promotional placements.