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The New Yorker to Launch New Paywall

Beginning July 21, The New Yorker’s content — dating back to 2007 — will be available for all to read online. We suggest you take advantage of this, because in three months, the glossy is closing everything back up; sealed behind a new, metered paywall.

The New York Times reports that the motivation behind opening up newyorker.com was to find out how readers interacted with the site, and then use that data to construct the revamped paywall. The magazine also hopes to add subscribers via the promotion.

We’re excited about this idea, because in the past, it was almost pointless to go to The New Yorker’s site unless you were a subscriber. You never really knew which articles would be available to non-subscribers, and the selection was always minimal.

David Remnick, the magazine’s editor, admitted as much. He told the Times that their method for selecting magazine content that was available online was “awkward” and had “long since outlived its conception.”

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