The Week‘s Big 2008
How about some good news to start off a beautiful, post-snow Monday in New York? The Week bucked the industry-wide trend of falling advertising pages and saw an increase of three percent in 2008. (Overall, publication’s saw an average decrease of 10 percent, while newsweeklies were down 19 percent.)
The Week also launched an edition in Australia and will raise its rate base from 475,000 to 500,000 starting in January
For the corporate speak, we turn to Steven Kotok, the mag’s general manager:
“The Week‘s winning editorial formula has driven our success in attracting sophisticated readers willing to pay a premium price for a product they love and the blue-chip advertisers who crave the engagement of this audience. We look forward to continued growth in 2009 in the U.S. and around the world.”
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