TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Time Inc. Once Owned a Forest

Time Inc. is officially splitting off from Time Warner today, so we thought it’s the perfect moment to remind everyone that the publisher once owned a forest. Yes, as in that place with trees and grass and stuff.

According to Ad Age, in 1952, Time Inc. purchased a wooded area in Texas because executives “figured they’d benefit from owning the very trees required to print magazines like Time, Life and Fortune, and they got a kick out of the way east Texans did business.”

Of course all good things — and dumb things — eventually come to an end. In the early ’80s Time Inc.’s execs came to their senses and spun the forest product company off.

Here’s hoping the next chapter of Time Inc.’s life includes at least one more odd purchase. Perhaps a windmill?

Mediabistro Course

Magazine Writing

Magazine WritingStarting September 4, learn how to get your work in top publications! You'll learn how to create captivating stories editors will want and readers will love, understand which magazines are right for your stories, craft compelling pitch letters, and more! You'll leave this class with two polished articles and corresponding pitch letters. Register now!