Now that we’ve laid out the whole e-reader dilemma facing news content providers, we want to get into the nitty gritty. What do those on the front lines — the editors of the content that we read — think about the future of e-readers and digital content?
“We have something like 10,000 subscribers to Time on the Kindle, in a form that’s not anywhere near what the tablets will be and the e-readers will be, and that tells me something,” Stengel told FishbowlNY.
“People are paying for content on these devices…And I think if you provide something of value to people, something that’s different but something that is core to your brand, I think people will find value in it and will pay for it. So I do think that it is a door opening for our industry.”
“I don’t want to over-promise and under deliver, but we’ve been working on it for a while and we will have something interesting to show in the New Year,” he said. “And I’m very bullish on it. I think the e-reader is a new form of content…and I think the challenge for all of us is to figure out how to produce something that really has a new and added value to readers and subscribers. We’re definitely on top of that and you’ll see something [from us] in the not too distant future.”