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Two is Better Than One: Parenting Splits Into Two Editions

parentingg.jpgBonnier Corp. has announced that beginning February Parenting will split into two separate editions: Parenting Early Years and Parenting School Years. The former will have a circulation of 1.65 million and the latter 500,000.

“The new editions bring to life what we’ve learned from listening to moms,” said Greg Schumann, vice president and group publisher of The Parenting Group. “Readers with older children told us they want more content that addresses their unique challenges as moms of school-age kids, and moms of younger children are more focused on the early stages of childhood — they’ll worry about the next phase when they get there.

The full release including a whole lot of details after the jump.


New York, NY, January 13, 2009 — Bonnier Corp.’s Parenting Group, publisher of Parenting and Babytalk magazines, today announced the launch of Parenting Early Years and Parenting School Years, two new monthly editions of Parenting magazine focused on the issues that matter to moms based on the age of their children. Beginning with the February 2009 issue, Parenting magazine will become two separate editions: Parenting Early Years, with a circulation of 1.65 million, will focus on the issues of moms of infants, toddlers and preschoolers; and Parenting School Years, with a circulation of 500,000, will focus on the issues of moms with children in kindergarten through elementary school. Together, the two monthly editions will maintain Parenting magazine’s existing circulation: 2.15 million.

“On the day a mom puts her child onto the kindergarten bus, her life — and her child’s — will forever be changed,” said Susan Kane, editorial director of The Parenting Group and editor-in-chief of Parenting. “From homework and school bullies to cliques and cell phone use, the transition to school marks a whole new set of issues that aren’t fully being addressed by major parenting resources. Parenting School Years will fill that need, and Parenting Early Years will give moms of younger kids their own publication to turn to for advice and support.”

“The new editions bring to life what we’ve learned from listening to moms,” said Greg Schumann, vice president and group publisher of The Parenting Group. “Readers with older children told us they want more content that addresses their unique challenges as moms of school-age kids, and moms of younger children are more focused on the early stages of childhood — they’ll worry about the next phase when they get there. Two separate editions of Parenting allow us to provide both sets of readers with more relevant content in each issue, and give our marketing partners more targeted opportunities to reach the moms we serve.”

Parenting School Years helps moms navigate the world of change they experience when their children start school. February 2009 issue highlights include:

· The Less-Homework Revolution: Why excessive amounts of homework can do more harm than good, and how families are fighting back against assignment overload within their local school systems.

· Get Your Kid to Open Up: Conversation-starting secrets for getting tight-lipped kids to share.

Parenting Early Years gives mothers with little ones the honest, real-world advice they need for a healthy, happy family life. February 2009 highlights include:

· Outsourcing Parenthood: A look at the new world of parenting “professionals” — the pros and cons of hiring experts to handle potty training, childproofing, and everyday parenting tasks.

· Tears for Fears: Why even the most confident kids experience separation anxiety “relapses” throughout early childhood — and how to deal with them at each age and stage.

Yours, Theirs and Ours

Both editions of Parenting feature a brand-new layout and design. “We’ve organized the front of the magazine to reflect the ever-present importance that we place on mom throughout the issue,” added Kane. “Each kids’ section will have a counterpart just for moms, and we’ll cover topics that affect the entire family — like food, travel, and finance — in ‘Ours’ columns that will be shared by both titles.”

Their Health: The information moms need to keep their kids healthy and safe

Your Health: Medical news, fitness, mental health, sex and nutrition advice for women

Their Toys: The best of what to buy for kids — toys, games, books, DVDs, gear and more

Your Toys: Entertainment, accessories, and indulgences just for moms

Their Style: Fresh ideas for finding adorable, affordable kids’ clothes

Your Style: A cheat sheet for the season’s latest trends in beauty and fashion

Their Snacks: Easy, nutritious, kid-friendly snacks that won’t ruin mealtime

Your Snacks: Quick, healthy, grab-and-go snacks for moms

Our Eats: A week’s worth of quick, easy dinner recipes and menus, with adaptations for picky eaters

Our Travel: Tips for making the most of family vacations

Our Home: Problem-solving products to help make life at home easier

Our Money: Accessible, real-world advice on saving and spending wisely

Our Play: Easy ideas and activities for having fun together as a family

The Mom Squad

A new roster of experts, all moms themselves, joins Parenting’s panel of contributors, who will answer readers’ questions and serve as resources throughout both editions:

o Kids’ Health: Claire McCarthy, M.D., director of pediatrics at Martha Eliot Health Center and assistant professor of pediatrics at Harvard Medical School

o Sex and Relationships: Laura Berman, M.D., leading female sexual health expert and author of Real Sex for Real Women

o Nutrition: Ellie Krieger, registered dietician, bestselling author and star of Food Network’s “Healthy Appetite”

o Finance: M.P. Dunleavy, personal finance columnist for MSN.com and award-winning author of Money Can Buy Happiness: How to Spend to Get the Life You Want

o Child Development: Denene Millner, author and former Parenting editor

o Food: Missy Lapine, cooking instructor and best-selling author of The Sneaky Chef

o Organization: Kathy Peel, founder and CEO of Family Manager Coaching and author of 20 books on home organization and family management

o Fitness: Sharon Monplaisir, former Olympic fencer and personal trainer

Ages + Stages

Parenting’s most popular column doubles in size for the two new editions, featuring age-by-age advice on child development for babies, toddlers and preschoolers in Parenting Early Years, and kids ages 5 and up in Parenting School Years.

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