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UC Irvine Adds to Social Media Curriculum

Social media is busting out all over. Mark Zuckerberg is TIME Magazine‘s Person of the Year; Twitter just got $200 million; and UC Irvine Extension is offering three new online social media marketing courses in January.

Caitlin Adams at OC Metro has the details. By far the most intriguing is the one to be taught by Dr. Pamela Rutledge, Director of Boston’s Media Psychology Research Center, and Bonnie Buckner (pictured), CEO of LA’s MicroFocus Media.

“Transmedia Marketing Through Storytelling” explores the concept of 360-degree marketing through multiple media… The course will examine the new phenomenon of transmedia storytelling, the psychology behind creating audience engagement and the challenges the marketing strategy poses to more traditional business models.

Past MicroFocus clients include Maryland Governor Bob Erlich, New Jersey Governor Jon Corzine and one-time Presidential Candidate John Kerry. The credentials of both course instructors are impressive; check out Rutledge’s Psychology Today blog items last week on “Chavez & Twitter” and “Techno-Cultural Trends.”

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