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Us Weekly Brands Trucks

With headlines like “Jennifer Lawrence: I’m Attracted to My Brother” Us Weekly has always stood out on a crowded newsstand, but now it’s going to stand out on the highways as well.

The magazine’s Publisher, Vicci Lasdon Rose, tells MinOnline that they currently have three gigantic Us Weekly-branded trucks rolling up and down major highways along the West and East Coast, and a large section of the Midwest. And before you think “Thank god we don’t have those monstrosities in the city,” Rose has some news for New Yorkers: “I plan to have a fun promotion with the truck in New York. Imagine the reactions that will come from seeing one on the street.”

That sounds great and not gaudy at all! Here’s hoping the truck stays in Times Square.

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