TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

MarketWatch Columnist Gives Annenberg School the Big Thumbs Up

MarketWatch media columnist Jon Friedman shares a dynamic profile of USC Annenberg School dean Ernest Wilson.

In just four years, Wilson has put his distinct imprint on the 2,200 journalism student institution, adding for example an Innovator in Residence element to Annenberg’s Innovation Lab. The idea is to encourage students to work closely with Levi Strauss and other corporate sponsors. In the case of the jeans manufacturer, the school tried to help them make better use of their four million plus Facebook friends. Overall, Friedman approves:

Whether or not the Annenberg Innovation Lab becomes a breeding ground for another Silicon Valley any time soon, I noticed one bit of progress. Annenberg students sport a can-do spirit that’s sorely missing in media nowadays. I observed a distinct lack of jaded people at the first annual Annenberg Innovation Lab Conference two weeks ago on the USC campus.

USC students participated in the Lab’s Crunch Design Challenge. The winning projects — each of which was awarded $3,000 — were declared in four categories: the Future of eBooks, Transmedia Storytelling, Community Platforms, and Tools & Applications.

Tuition at USC is high, but it definitely seems as if Annenberg students are getting their parents’ money’s worth.

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!