Launched in May, U-T TV is already halfway to its goal of 24-hour daily cable news programming and along with Cox, added another local carrier last month, AT&T U-Verse. By next year, the $3 million, 60-employee investment will be in full play:
The paper initially considered partnering with a local TV station, U-T San Diego COO Mike Hodges said. The market already has a successful partnership on that front between Voice of San Diego, a non-profit news site, and KNSD, the city’s NBC owned and operated affiliate.
But after looking at the possibilities, U-T San Diego concluded that “instead of partnering, we might as well just build it ourselves,” Hodges said, seeing it as a play to build audience and boost revenue through more video ads and sponsorship opportunities. He said traffic on the site’s U-T TV pages have increased by 102% from May to November.
The overlap newsroom model works for TMZ, so why not a daily newspaper? On January 8 comes a fully redesigned utsandiego.com website with standalone iPad and Android Apps for U-T TV. Read the full article by Michael Depp here.
[Pictured: Midday host Jocelyn Rivera Pierce]