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VanityFair.com Oscar Traffic Declines From Last Year

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WWD is reporting today that Oscar traffic for Vanity Fair’s Oscar traffic declined as a result of the lack of the usual Academy Award pomp and circumstance. Exclusive footage of the red carpet leading to Graydon Carter’s annual bash at Morton’s seemed a brilliant idea, catering to both the public’s voyeuristic appetites towards celebrity and the strength of the Vanity Fair brand.

The WGA strike, however, claimed another casualty. And CondeNet’s Oscar momentum has been thwarted, for this year at least. From WWD:

”… Vanity Fair, who signaled to Hollywood it was not in a celebratory mood when it canceled its annual Oscar bash at Craft weeks before the ceremony, reported a 25 percent decline in traffic from last year across Sunday, Monday and Tuesday. A spokeswoman attributed the drop to the fact that the magazine had no party coverage on its site.”

Regarding the Oscars, Sarah Chubb, CondeNet’s President told The New York Times last year, ”one reason people chase these big events on the Web is the big burst in traffic, and the ability to sell a sponsorship becomes more profitable the bigger you get.”

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.