The Oneida Indian Nation, a tribe in upstate New York, is going to try and use the media to get Dan Snyder to change his mind. The Washington Redskins owner has been adamant about sticking with the recently controversial team name, but beginning this weekend on radio and continuing soon on the Web, the Oneida Nation is spending a sizable chunk of money to power a media blitz.
The Associated Press got a response statement from the NFL but not the Redskins. The barrage starts this weekend ahead of the Redskins’ Monday night season opener against the Eagles. From the AP report:
In the ad, Oneida Nation representative Ray Halbritter says NFL commissioner Roger Goodell should “stand up to bigotry” by denouncing “the racial slur” in the team’s name.
“We do not deserve to be called redskins,” the Oneida leader says in the ad. “We deserve to be treated as what we are – Americans.”
The Oneida nation will run the radio ads in the D.C. area ahead of home games and in whatever market the team is playing on any given away-game weekend. They will also soon launch a website where fans can register their vote of support for the campaign.
Previously on FishbowlNY:
The New Republic Joins Slate, Will Stop Using ‘Redskins’
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- HOT 97's Ebro Chooses Creative Over Corporate
- From Howard Stern Intern to CBS Radio Exec
- New York Public Radio Gets Another $10 Million from Jerome L. Greene Foundation