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Watch the Box: FOX Makes Money on SuperBowl, Holds 24

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CEO Rupert Murdoch said Fox has already sold 95% of its ad inventory for the Super Bowl and is getting as much as $2.7 million for some ad spots –a new record. During the same earnings call with Wall Street analysts, News Corp. COO Peter Chernin ventured that the strike will most likely be fiscally positive as the company could save money on shooting pilots and in other areas. (This could have been said to intimidate the strikers, of course.) Overall company revenues were up 19% to $7.1 billion.

American Idol, which is not a WGA show, returns in January. But 24–even though half the episodes are done–isn’t on the schedule. Fox said it wants to ensure that series–now in its 7th season–will have a continuous run to the finale.

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