TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

WCBS/Channel 2 Ends May Sweeps with Ratings Growth, Second Place at 11 p.m.

WABC/Channel 7 declared themselves the winner, day to night, in the just concluded May Sweeps period.  But, WCBS/Channel 2 saw nice personal improvements since May 2010.

The 11 p.m. newscast with Maurice DuBois and Kristine Johnson finished second in New York with an average of 427,000 viewers, a three percent jump from last May and the station’s biggest late news audience in a May Sweeps in three years. (Chris Wragge co-anchored the late news with Johnson until the end of 2010.)

Additionally, Channel 2 had the only 11 p.m. newscast that delivered year-to-year growth in the key Adults 25 to 54 demographic (1.7/5 – up five percent) as well as Adults 18-49 (1.2/4 – up nine percent). 

Early morning, WCBS also notched a second-place showing in the weekday 4:30 a.m. newscast anchored by Rob Morrison and Mary Calvi. The station scored a three percent jump at 5 a.m. and a dramatic 16 percent leap at 6 a.m.

The weekday edition of the 5 p.m. newscast ranked second in viewers and key demographics – with a 60 percent advantage over third place in adults 25-54 and a 67 percent margin in women 25-54 (up 25 percent).

Lastly, at 6 p.m. with Don Dahler and Dana Tyler, WCBS delivered impressive year-to-year May gains in Adults 25 to 54 (up 17 percent) and Women 25 to 54 (up 60 percent).

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!