TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

We Hear: Layoffs at Good Housekeeping, Hearst To Cut Permalancers

goodhousekeepingrumors.jpg
A tipster reports there were at least four layoffs at Good Housekeeping today, including a senior-level editor. Earlier this week, we also got word that Hearst was moving to eliminate its entire pool of long-term freelancers, or “permalancers,” many of whom fill Hearst mags’ research departments to the point that such cuts are being considered a major blow by full-time staff.

Layoffs and staff cuts at Good Housekeeping would not be surprising: Recent revenue numbers at the magazine have not been good. For the fourth quarter of 2008, ad spending at the magazine was down 7.9 percent, and the title saw a 14.1 percent decline in the number of ad pages during the period, compared to the previous year. Earlier this month, Hearst Magazines EVP and general manager John Loughlin said at a conference of magazine production executives that “hope is not a strategy,” citing the company’s need to streamline operations in the midst of the current industry downturn.

If you know more about the situation at Hearst, e-mail us or drop an anonymous tip.

Calls to Hearst PR were not returned as of this writing.

Mediabistro Course

Food Blogging

Food BloggingTurn your culinary passion into a successful food blog! Starting October 27, Carissa Chesanek, the Miami Editor for Zagat Miami, will teach you the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. You'll create an engaging food blog complete with a mission statement, posts, and content plan for success. Register now!