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Wee Bits Of ESPN And ABC On YouTube

Walt Disney Co. and Google completed a deal yesterday that will see short-form content from ESPN and ABC distributed on YouTube. They mean it when they say short-form. We won’t be seeing full-length episodes, at least not yet. But if Google has it’s way, we will be seeing more ads. From the LAT article:

The agreement would extend the Internet reach for ESPN’s sports highlights and ABC News updates and provide another outlet for video snippets taken from the ABC broadcast network and ABC Family cable channel shows. Disney hopes the arrangement will bring its advertisers to YouTube, a site that has 100 million monthly visitors but has had difficulty making money off “user-generated content.” Disney would keep the majority of the proceeds, YouTube said.

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