TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Why Newspapers Still Exist

We here at FishbowlLA think we may have solved a big mystery. For more than a decade, the majority of newspapers in America have given their print content away online for free. How in the world did they manage to do that and stay in business? Well, according to a study by the Pew Internet Project, one in five Americans still don’t use the Internet. Of that one in five, half don’t go online because “they don’t think the Internet is relevant to them.” That equals 30 million Americans who don’t think that newfangled Internetz is worth all the hubbub. Not a bad pot of people to sell newspapers to.

According to Pew, that 30 million chunk largely consists of the elderly, Spanish-speaking Americans, and those making under $30,000. But don’t count on that demographic staying Internet-free for long. Eighty-eight percent of Americans have a cell phone, and with Internet capabilities emerging on almost all new phone models, Spanish-speaking kids and the youth of lower income households are starting to access the Internet without the need for an expensive computer. The elderly don’t give a crap about the Internet, but…well…they aren’t going to be around forever.

Technology is eliminating the Internet income gap. Which is a good thing. But for newspapers, the rush to monetize web content is only getting more dire.

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!