Look if you want to talk smack about people or share information without the whole world knowing – you’re just going to have to go meet for drinks the way our ancestors did.
This spring Facebook took that even further. All the items you list as things you like must become public and linked to public profile pages. If you donâ€™t want them linked and made public, then you donâ€™t get them – though Facebook nicely hangs onto them in its database in order to let advertisers target you.
This includes your music preferences, employment information, reading preferences, schools, etc. All the things that make up your profile. They all must be public – and linked to public pages for each of those bits of info – or you don’t get them at all. That’s hardly a choice, and the whole system is maddeningly complex.
Simultaneously, the company began shipping your profile information off preemptively to Yelp, Pandora and Microsoft – so that if you show up there while already logged into Facebook, the sites can “personalize” your experience when you show up. You can try to opt out after the fact, but youâ€™ll need a masterâ€™s in Facebook bureaucracy to stop it permanently.
Care to write a status update to your friends? Facebook sets the default for those messages to be published to the entire internet through direct funnels to the netâ€™s top search engines. You can use a dropdown field to restrict your publishing, but itâ€™s seemingly too hard for Facebook to actually remember that’s what you do. (Google Buzz, for all the criticism it has taken, remembers your setting from your last post and uses that as the new default.)
Now, say you you write a public update, saying, “My boss had a crazy great idea for a new product!” Now, you might not know it, but there is a Facebook page for “My Crazy Boss” and because your post had all the right words, your post now shows up on that page. Include the words “FBI” or “CIA,” and you show up on the FBI or CIA page.