TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Women’s Health Gets New Publisher

Rodale has announced that Laura Frerer-Schmidt has been named Publisher of Women’s Health. Frerer-Schmidt was most recently Associate Publisher of Self. At Women’s Health, she will be tasked with leading all advertising sales and will oversee marketing efforts related to the title.

Mary Murcko, Rodale’s Executive Vice President, Group Publisher, said Frerer-Schmidt will bring a wealth of knowledge to Women’s Health. “Laura has an outstanding record of achievement across all platforms – digital, print, events and licensed products, explained Murcko. “She is a true brand strategist with experience in launching alternative revenue streams that utilize marketing services and mobile applications. Her skills coincide perfectly with the brand’s next phase of aggressive growth, after five impressive years as one of the fastest-growing titles in our industry and worldwide.”

Frerer-Schmidt’s first day will be September 6.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!