TVNewser Show TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

2,000 Angelenos Will Receive YSL Manifesto

Although the term “Yves St Laurent manifesto” sounds like something of an oxymoron, the politically fashioned standalone mag is actually a well-known quantity within the clothing design industry. Come March 5th, for the first time ever, the YSL Manifesto will be handed out on the streets of LA to the tune of 2,000 random copies.

The New York Times has an exclusive first look. In addition to LA, other cities on the spring 2011 target list are New York, Paris, London, Milan, Tokyo, and Hong Kong. Via advance interview excerpt, YSL creative director Stefano Pilati explains the basic idea behind the magazine:

“I wanted to create a wider influence for the message that was being sent from the catwalk, by taking imagery of a collection and giving it to people on environmentally friendly paper in the street without targeting a specific demographic…”

“So that even if you can’t afford it, you can still pick up the essence of the message, the elements of fashion that might be considered increasingly irrelevant but remain for me its main aspects: the silhouette, the way the clothes are cut, the fabrics, a special pattern.”

On the cover of the upcoming manifesto (pictured) is model Arizona Muse, shot by Inez van Lamsweerde and Vinoodh Matadin.

Mediabistro Course

Get $25 OFF Freelancing 101 Online 

Freelancing 101Freelancing 101 starts in less than a week! Don't miss your last chance to save $25 on full registration for this online boot camp with code FLANCE25! Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!