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  Mary Shafer
Professional/Personal Overview
  From trade and consumer magazine articles to books and blog posts, ad copy and press releases to winning web copy, I'm a full-time journalist and marketing copywriter. Specializing in an eclectic mix of topics: weather, education, history and pets; marketing, indie publishing and wastewater management. A veteran writer with more than 25 years in the business, I deliver quality editorial and commercial copy that engages readers and drives results. A longtime ASJA member with well over 600 published articles, I take pride in my professional integrity and work ethic, delivering on time for national and regional magazines and newspapers, and Web-based publications.
Work Info
Book Author 20 Years
Copywriter 30 Years
Reporter 35 Years
Environment & Nature 10 Years
Arts & Humanities 25 Years
Entrepreneurship 25 Years
Total Media Industry Experience
30 Years
Media Client List (# assignments last 2 yrs)
Bucks County Herald (11+), Cole Publishing (11+), Montgomery Media (1-2)
Corporate Client List (# assignments last 2 yrs)
All American Wood Register (11+), Impact Thrift Stores (11+), Empathy Lab (3-5)
Other Work History
President of Rhino Tactics, a construction-specific ad agency, from 199-2001
Computer Skills
Microsoft Office Suite, Adobe Creative Suite, WordPress
Technical Skills
Graphic design (25 years), WordPress website development & maintenance
Apple Macintosh platform; Olympus and Epson digital cameras; digital audio recorders; smartphone; iPad
Foreign Language Skills
Some French, a tiny bit of Spanish. No fluency
Work Permits & Visas
US Passport
formerly National Writers Union
Martin Focazio, Martin_Focazio@epam.com; Jo Greenawalt, Impact Thrift Stores, jo.greenawalt@impactthrift.org; Jim Kneiszel, Cole Publishing, editor@promonthly.com; Brenda Lange, brenda@brendalange.com
Several book awards in independent publishing
Authors Guild, ASJA, Cat Writers Assn., Sisters In Crime, AWE-USA (weather), SkyWarn (weather)
I am active in my local emergency management agency as communications and weather coordinator.
Freelancer Availability
I freelance full-time. I live near Philadelphia, PA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Commercial Copy  
(Serenity Day Spa & Wellness Center, 8/13/2012)
One of an ongoing series of weekly ads I write for this service-based local company. I've had their account since they launched the business more than a dozen years ago, helping build from nothing to an active client list in excess of 8,000, and topping the local Best Of contest for 5 years.
(Empathy Lab, 5/1/2012)
This was a super-rush job for a super-important Hollywood client. I worked from the barest wireframe with some minimal verbal and email coaching and turned the copy in less than 48 hours. The client was thrilled that the quality allowed them to present it to the client without editing.
Editorial Work - Trade  
(Cleaner Magazine (Cole Publishing0, 6/10/2011)
This is one of many, many contractor profiles I've written for four of Cole Publishing's titles addressing the wastewater management industry. I've written for Cole since 2001.
Editorial Work - Consumer  
(Moravian College Magazine, 4/15/2013)
I write occasionally for this respected alumni magazine in Pennsylvania's Lehigh Valley.