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  Cheryl Overton
Professional/Personal Overview
  Cheryl Overton brings an extensive background in integrated marketing communications including global product communications, consumer insights and brand planning, entertainment, multicultural, consumer promotions, experiential, issues management, advocacy relations and cause marketing. She currently consults with marketing agencies and brands in the areas of strategic planning, consumer insights, ideation, program development and business development.

Work Info
Social Media 5 Years
Account manager 17 Years
Writer 17 Years
Consumer Products 15 Years
Health 17 Years
Lifestyle 15 Years
Total Media Industry Experience
17 Years
Media Client List (# assignments last 2 yrs)
NBC News (1-2)
Corporate Client List (# assignments last 2 yrs)
Ogilvy PR (11+), Weber Shandwick Worldwide (11+), Zeno Group (3-5)
Other Work History
Prior to starting her own consultancy, Cheryl held leadership positions at SparkPR, PMKBNC, UniWorld Group, Edelman and Ogilvy PR. She has provided senior strategic counsel and agency oversight for brands including Birds Eye Foods, Campbell Soup Company, Colgate, Dove (Unilever), Johnson & Johnson, Georgia-Pacific Corporation, Bristol-Myers Squibb, Barilla, Mary Kay, Starbucks, Target, Virgin Atlantic, American Express, Beiersdorf, Jenny Craig, UNICEF and Verizon Wireless.

Computer Skills
Skilled in Microsoft Office Suite (Word, Powerpoint Excel) and Apple iWork Suite (Keynote, Pages, Numbers)
Foreign Language Skills
Proficient in French and Italian
Furnished upon request
Cheryl is the recipient of the Silver Anvil, Gold Sabre, IPRA, PR Week, PRSA Big Apple “Best of the Best” and The Network Journal "Top 40 Under 40" awards. She is also a lecturer at New York University in its Master’s Program in Public Relations and Corporate Communications.
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere.