Diana Potter

Bethesda, MD USA
Contact

Professional Experience

SENIOR PHARMACEUTICAL COPYWRITER/HEALTHCARE CONTENT PROVIDER Unique experience and skills writing copy and content for healthcare consumer and professional audiences, covering pharmaceuticals, biotechnology, medical devices, managed markets, and healthcare CPG. - Currently accepting freelance assignments; open to full-time opportunities - Copy Strategies & Solutions (owner), 4/06-8/10; 7/11-present - Copy Supervisor, MedAccess, San Diego, CA, 8/10-7/11 - WebMD.Com, 09/98-04/06 - Extensive contractor/full-time healthcare agency experience - Meticulous attention to medical, technological, and grammatical accuracy; ethical conduct; legal/regulatory adherence - Absolute deadline dependability - Expert sourcing, referencing; self-copyediting; self-proofreading; SEO Also: widely respected medical writer/editor for books and journals across many diseases/conditions REFERENCES: http://www.linkedin.com/in/dianaodellpotter; additional info provided upon request

Expertise

Copywriter
20 Years
Writer
20 Years
Promotions
20 Years

Specialty

Other, Specify
18 Years
Health
23 Years
Medicine
28 Years

Industries


Online/new media
19 Years
Advertising agency
16 Years
Other
20 Years

Total Media Industry Experience

28 Years

Media Client List (# assignments last 2 yrs)

MedCity Media (10+), Vitals.Com (10+), WebMD, Inc. (10+), Wunderman/RTC (3-5), Love Advertising (3-5), Ogilvy CommonHealth Market Access (3-5), CVS.Com (1-2)

Corporate Client List (# assignments last 2 yrs)

Pfizer, Inc. (3-5), Zimmer (knee/hip replacement) (1-2), MedValent practice mgt. systems (1-2), GlaxoSmithKline (10+), Major U.S. Medical Publishers (10+), Teva Specialty Pharmaceuticals (10+), Medtronic, and many more (6-10), Abbott Laboratories (6-10), Amgen (3-5), Celltex (3-5), Obagi Medical (6-10), Gilead Sciences (3-5), EMD Serono (1-2), Genentech (3-5), Kimberly-Clark (3-5), ISTA Pharmaceuticals (1-2)

Other Work History

Medical Publishing: Writer/Editor for most of the major medical publishers; managing editor for 4 medical journals; extensive medical/clinical-study ms. editing. For staff jobs held, please request my Freelance Health Writer/Content Provider/Editor resume.

Foreign Language Skills

Some Spanish

Unions

N/A

Computer Skills

Word (extremely fast and accurate), Windows, PowerPoint, some Excel, Acrobat Professional with text editing/referencing functions

Equipment

Laptop, tablet, digital camera, camcorder, audio recorder, iPhone, the usual consumer-office electronic suspects

Work Permits & Visas

N/A

References

Please see my profile on LinkedIn.Com: http://www.linkedin.com/in/dianaodellpotter; contact info provided on request

Awards

American Medical Writers Association: Certificate of Recognition for Contributions to Medical Communications Philadelphia Art Directors Club Silver Award for article appearing in NursingLife Magazine Neal Award from American Business Press for article series EdPress Feature Article Award

Associations

AvantGuild; see also Groups at http://www.linkedin.com/in/dianaodellpotter

Showcase

General

This innovative, two-in-one prescription acne therapy launched in mid-2009 with this website, which I researched and wrote in its entirety. The client said, "Thank you so much! I couldn't have asked for more."
I developed the copy platform and wrote and managed copy for the landing pages and educational content for this site. The agency contact said, "You're the one who should be congratulated when it comes to copy on the site...you are the one who did all the hard work."
The first in a series of 3 PSAs I developed for Betimol that ran on the back of the tabloid-size Ophthalmology Times. The client had asked for "a humorous compliance message" -- a fairly daunting challenge. The series received a great deal of attention: Doctors posted them on exam room doors!
From the Marketingt Director: "This is AWESOME! Here's what I like: It is aggressive, comparative, informative, and provides plenty of superiority hooks to pull in the user. The tone gives the reader a sense of urgency. This look/feel/explicit superiority communication is wonderful."
"Hyper. Tension. CONTROL." A striking pitch concept that won the business.
Copy developed to be read during presentation of the visuals for this pitch to promote a new laboratory system. We received the business -- and, in addition, Abbott liked "FutureFit" so much, they named their exhibit for it that year! They even considered using it in a new corporate tagline. ...
The client was very happy with this strong copy platform uniquely positioning the brand in a very crowded marketplace.
I created and wrote this web site, in particular providing the tagline and other differentiating trademarked terms. The company provided me with some 40 pages of dense and diverse copy from which I extracted, prioritized, and copy-optimized the firm's unique advantages and benefits.
Discover my distinctive, wide-ranging writing and marketing experience. Learn why clients choose me for marketing solutions that 1) meaningfully engage target audiences--healthcare professionals, payers, and consumers--and 2) move them to take desired product-related actions.
Learn about my experience and skill in developing health content and print publications, for both consumers and healthcare professionals, across a wide spectrum of diseases and conditions.
I've written about 70 disease/condition articles, 11 Patient GUIDES and 16 sets of "Five Questions to Ask Your Doctor" for this innovative new site, designed to help users 1) find doctors and health services that are both nearby and highly rated and 2) prepare for the visit and get the most from it.