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  Diana Potter
Professional/Personal Overview
  SENIOR PHARMACEUTICAL COPYWRITER/HEALTHCARE CONTENT PROVIDER Uniquely Experienced in Marketing AND Medicine; Pharmaceuticals, Biotechnology, Medical Devices, CPG; advertising and promotions for consumer, professional audiences. Working knowledge of managed markets.

- Currently accepting freelance assignments
- Copy Strategies & Solutions (owner), 4/06-8/10; 7/11-present
- Copy Supervisor, MedAccess, San Diego, CA, 8/10-7/11
- WebMD.Com, 09/98-04/06
- Extensive contractor/full-time healthcare agency experience
- Meticulous attention to medical, technological, and grammatical accuracy; ethical conduct; legal/regulatory adherence
- Absolute deadline dependability
- Expert sourcing, referencing; self-copyediting; self-proofreading; SEO

Also: widely respected medical writer/editor for books and journals across many diseases/conditions

REFERENCES: http://www.linkedin.com/in/dianaodellpotter; contact info provided upon request

Work Info
Content Editor (online) 10 Years
Copywriter 20 Years
Promotions 20 Years
Health 23 Years
Copywriting: Pharmaceutical, Biotech, Medical Devices 18 Years
Medicine 28 Years
Total Media Industry Experience
28 Years
Media Client List (# assignments last 2 yrs)
MedCity Media (11+), Vitals.Com (11+), WebMD, Inc. (11+), Love Advertising (3-5), Ogilvy CommonHealth Market Access (3-5), CVS.Com (1-2)
Corporate Client List (# assignments last 2 yrs)
GlaxoSmithKline (11+), Major U.S. Medical Publishers (11+), Teva Specialty Pharmaceuticals (11+), Medtronic, and many more (6-10), Obagi Medical (6-10), Abbott Laboratories (6-10), Amgen (3-5), Celltex (3-5), Genentech (3-5), Gilead Sciences (3-5), Kimberly-Clark (3-5), Pfizer, Inc. (3-5), EMD Serono (1-2), Zimmer (knee/hip replacement) (1-2), MedValent practice mgt. systems (1-2), ISTA Pharmaceuticals (1-2)
Other Work History
Medical Publishing: Writer/Editor for most of the major medical publishers; managing editor for 4 medical journals; extensive medical/clinical-study ms. editing. For staff jobs held, please request my Medical Writer resume.
Computer Skills
Word (extremely fast and accurate), Windows, PowerPoint, some Excel, Acrobat Professional with text editing/referencing functions
Laptop, tablet, digital camera, camcorder, iPod, iPhone, the usual consumer-office electronic suspects
Foreign Language Skills
Some Spanish
Work Permits & Visas
Please see my profile on LinkedIn.Com:
http://www.linkedin.com/in/dianaodellpotter; contact info provided on request
American Medical Writers Association: Certificate of Recognition for Contributions to Healthcare Communications
Philadelphia Art Directors Club Silver Award for article appearing in NursingLife Magazine
Neal Award from American Business Press for article series
EdPress Feature Article Award
AvantGuild; see also Groups at http://www.linkedin.com/in/dianaodellpotter
I created and taught an 8-session course in Making Writing Work through skilled editing choices; taught this at Fairfield University in CT
Freelancer Availability
I freelance full-time. I live near Washington, DC. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Discover my distinctive, wide-ranging writing and marketing experience. Learn why clients choose me for marketing solutions that 1) meaningfully engage target audiences--healthcare professionals, payers, and consumers--and 2) move them to take desired product-related actions.
I've written 11 Patient GUIDES and 16 sets of "Five Questions to Ask Your Doctor" for this innovative new site, designed to help users 1) find doctors and health services that are both nearby and highly rated and 2) prepare for the visit and get the most from it.
(ISTA Pharmaceuticals, now part of Bausch & Lomb), 3/15/2011)
The client was very happy with this strong copy platform uniquely positioning the brand in a very crowded marketplace.
(Galderma, 6/1/2009)
This innovative, two-in-one prescription acne therapy launched in mid-2009 with this website, which I researched and wrote in its entirety. The client said, "Thank you so much! I couldn't have asked for more."
From the Marketingt Director: "This is AWESOME! Here's what I like: It is aggressive, comparative, informative, and provides plenty of superiority hooks to pull in the user. The tone gives the reader a sense of urgency. This look/feel/explicit superiority communication is wonderful."
(The NEW CVS/Pharmacy Online, 8/18/2008)
I developed the copy platform and wrote and managed copy for the landing pages and educational content for this site. The agency contact said, "You're the one who should be congratulated when it comes to copy on the site...you are the one who did all the hard work."
(MedValent, 8/15/2008)
I created and wrote this web site, in particular providing the tagline and other differentiating trademarked terms. The company provided me with some 40 pages of dense and diverse copy from which I extracted, prioritized, and copy-optimized the firm's unique advantages and benefits.
(Boehringer-Ingelheim, 4/3/1998)
"Hyper. Tension. CONTROL." A striking pitch concept that won the business.
(CIBA VISION-Vistakon, 2/1/1998)
The first in a series of 3 PSAs I developed for Betimol that ran on the back of the tabloid-size Ophthalmology Times. The client had asked for "a humorous compliance message" -- a fairly daunting challenge. The series received a great deal of attention: Doctors posted them on exam room doors!
(Abbott ARCHITECT System, 9/2/1997)
Copy developed to be read during presentation of the visuals for this pitch to promote a new laboratory system. We received the business -- and, in addition, Abbott liked "FutureFit" so much, they named their exhibit for it that year! They even considered using it in a new corporate tagline. ...