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  Rose Gordon Sala
Professional/Personal Overview
  I'm a full-time freelance lifestyle and business reporter with more than a decade of varied experience writing and editing for online and print magazines. I cover parenting, pets, politics, technology, media, business, retail, food and garden and home. I'm experienced in service journalism, breaking news, profiles and blogging.

I'm easy to work with and always meet my deadlines. I also have extensive copy editing and proofreading skills for everything from news to e-commerce websites and am a digital copywriter for several corporate clients.

I have held staff positions as a reporter and editor at a number of magazines and websites, including most recently as a senior editor at MSNBC.com.
Work Info
Copywriter 11 Years
Editor 11 Years
Reporter 11 Years
Family, Children & Teenagers 2 Years
Politics 4 Years
Business (general) 6 Years
Total Media Industry Experience
11 Years
Media Client List (# assignments last 2 yrs)
Mediabistro (11+), The New York Post (11+), The Marketer Quarterly (3-5), PRWeek (1-2)
Corporate Client List (# assignments last 2 yrs)
Fitdog Sports Club (11+), Showtime Networks (1-2)
Computer Skills
Adept at navigating CMS programs and various multimedia tools, such as Drupal, WordPress, Newsvine, YouTube, Twitter, Facebook, Google+, and Tumblr. Some experience in Quark, PageMaker, InDesign, and Photoshop. Fluent in AP style.
Laptop, digital audio recorder, iPhone
Available on request
I'm comfortable in front of CEOs, celebrities and everyone in between. I have interviewed numerous top executives from Fortune 500 brands, including Microsoft, Starbucks, Office Depot, IBM, PepsiCo, P&G, Dell, Southwest Airlines, Kmart and P&G, among others.
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel regionally. I have a driver's license. I have access to a car.
Work Samples
(The New York Post, 6/21/2014)
Profiled six new eateries for a New York Post Saturday entertainment feature in the newspaper's lifestyle section. Included a pub, high-end food court and several outdoor food markets around the New York area.
(The New York Post, 4/12/2014)
A two-week guide to fun kid activities around New York City this spring break. Profiled gardens, museums, amusement parks, new movies, events like an Easter egg hunt and outdoor sports and activities such as rock climbing.
(The New York Post, 1/18/2014)
Snowfall brings New Yorkers out of their apartments and onto their sleds for some downhill action that makes everyone feel like a kid again. Here's a roundup of some of the best places to sled around the city. *Traveled to five sledding spots and rated them. Interviewed parents and kids.
Executive Profiles  
(PRWeek, 5/1/2014)
Known internally as the company's fixer, General Mills' VP of global communications addresses complex reputation challenges for the $18 billion Midwest-based CPG behemoth. *Executive profile of Tom Forsythe, vice president of global communications at General Mills
(Direct Marketing News, 4/1/2011)
Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. Not a bad way to celebrate officially being over the hill. The coffee retailer's CMO Annie Young-Scrivner, though, is determined to keep Starbucks a youthful brand. 

(Direct Marketing News, 1/1/2011)
Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed. In six months, Lehman Brothers would go bankrupt and the government would step in to prop up AIG, and in November of that year, the CEOs of the country's Big Three automakers would cause a
(PRWeek, 6/1/2009)
By all accounts, Microsoft is at a crossroads. From its birth in 1975, it has swelled from a one-product tech company to a multiplatform software and services entity that earned more than $60 billion in revenues last year, more than Apple and Google combined. And while it enjoys vast reach and marke
(The New York Post, 2/9/2014)
At the annual Westminster Dog Show, thousands of perfectly groomed purebred pups will parade around the ring at Madison Square Garden. The people at the other end of the leash have long been the butt of jokes for their fashion choices. But dog-show insiders say their bad rap isn't warranted.
(The New York Post, 1/26/2014)
Leashes and collars are musts for city pets, but using them correctly isn't always as easy as it might seem. From whiplash to elevator hang-ups, New York's vets describe the unfortunate - and sometimes fatal - injuries that result if a collar or leash is used incorrectly.
(Pet Product News, 4/1/2008)
When a handful of cats and dogs became sick after eating their usual bowls of pet food last March, no one could have predicted that it would lead to an overhaul of the U.S. Food and Drug Administration (FDA) or a safety import agreement with China, but then more animals became ill, some died and the
(Bird Talk magazine, 1/1/2007)
A one-on-one interview with Maurice Benard who plays one of daytime TV's most notorious and popular bad boys, Sonny Corinthos, on ABC's "General Hospital." Written for Bird Talk magazine, a popular pet bird publication, the interview focuses on Benard's longtime devotion to birds and other animals.
Home and Garden  
(Ponds Magazine, 3/1/2008)
Springtime often means one thing for visitors to Brooklyn Botanic Garden: cherry blossoms. Locals as well as international tourists flock there to see one of the most diverse collections of the trees outside of Japan.
(Ponds Magazine, 3/1/2006)
Tucked between the large oaks and pine trees that shade multimillion-dollar Bel-Air homes from star seekers, a little piece of Japanese culture clings to a sloping hillside.
General Business Reporting  
(Direct Marketing News, 1/1/2011)
Marketers reacted with weariness to the Federal Trade Commission (FTC) proposal to implement an online "Do-Not-Track" option that would allow consumers to opt out of all third-party tracking and behaviorally-targeted advertising.
(PRWeek, 3/18/2010)
MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch. This is the first time in almost a decade the company hired a PR AOR, said Paula Tremblay, assistant VP of media relations for MassMutual.
(The New York Post, 1/18/2014)
Snowfall brings New Yorkers out of their apartments and onto their sleds for some downhill action that makes everyone feel like a kid again. Here's a roundup of some of the best places to sled around the city. *Traveled to five sledding spots and rated them. Interviewed parents and kids.
Contact Info
  Rose Gordon Sala
New York, NY 

E-Mail: roseegordon@gmail.com
Website: http://