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> Jackie Fishman, APR
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Jackie Fishman, APR
During my more than 20 years writing about health care and medical topics for both consumer and medical professional audiences, I have developed specialties in:
* Healthy eating, vitamins and supplements
* Veterans and military health issues
* Celiac disease and gluten intolerance
* Health insurance
* Personal finance and affordable housing
*womens and childrens health issues
I have written and edited for newspapers like the Fresno Bee, newsletters, web sites, brochures and annual reports. I am experienced in media relations with specific reporter contacts with beats in the business and policy of health insurance and medical topics.
I also contribute regularly to AskMissA, a national blog that connects the worlds of charity and style. Topics for this client range from charity events to restaurant and event reviews and celebrity interviews.
Environment & Nature
Total Media Industry Experience
Media Client List (# assignments last 2 yrs)
Askmissa.com (11+), News Generation (11+), Wilderness50 (1-2), Fresno Bee (1-2), Housing & Community Services of Northern Virginia (1-2), National Healthcare Anti-fraud Association (1-2)
Corporate Client List (# assignments last 2 yrs)
Blue Cross and Blue Shield Association (11+), Turner Strategies (3-5), Conover & Company (1-2)
Other Work History
1. Blue Cross and Blue Shield Association, Washington, D.C.
Media Relations Manager/Senior Communications Consultant
Create and execute media strategy for key issues and programs
Develop news /feature ideas and talking points
Prepare executive staff for interview.
Write communications vehicles including releases, op-eds, scripts, brochures
Plan and execute web site copy
2. Kaiser Permanente Mid-Atlantic States, Rockville, Md.
Marketing Communications Project Manager
Provided account executive communication services for member retention and health education efforts for mid-Atlantic region. Created and executed two quarterly four-color newsletters and managed distribution to a half million members.
3. Suburban Hospital, Bethesda, Md.
Public Relations Manager
Created and executed all communications programs for community hospital.
Word, Excel, Access, PowerPoint, Vocus, all Google Plus platforms, Wordpress, Joomla
SLR camera- experienced photographer
Foreign Language Skills
some French and Spanish
Public Relations Society of America (PRSA)
*APR-accredited Public Relations professional with PRSA
*MA in Public Communications from American University, 2001
I freelance full-time. I live near Washington, DC. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Articles and photos
Coverage of charity and style events in Washington, DC area including photos
Vitamin Retailer Magazine
Dr. Oz was the largest driving force behind consumers' demands for vitamins and supplements until his defensive appearance before a US senate panel. Subsequently, his stature has waned and other forces have usurped his power over consumers seeking a healthier lifestyle.
Bone and Joint Supplements-Not Just for Seniors
Vitamin Retailer Magazine
What are the latest trends in bone and joint health supplements? I interviewed researchers, retailers and manufacturers to find out.
Operation Live Well-Military Health Services
The percentage of people with Type 2 diabetes is growing at an alarming rate in the United States. This trend can be reversed, however, said Lucia Novak, a nurse practitioner at Walter Reed National Military Medical Center in Bethesda, Maryland. Lifestyle modification is the key, she said.
Make Managing Stress Part of Your Routine
Interview with Rosa McNeil of the Military Vaccine Agency who has taught mindful rest classes to military personnel. Ways to manage thoughts, relieve stress and develop mindful breathing habits.
Gluten-free Diet Won't Make You Thin
Interview with Karen Hawkins, a nutritionist with the Office of the Deputy Assistant Secretary of Defense for Military Community & Family Policy. Investigating the truth and fiction of a gluten-free diet.
Prescription for Change
Primary care doctors leaving health care plans is a possible trend that troubles us all. What so some California insurers say about these doctor defections? and what can you do when your doctor leaves your health plan? How do you find another?
The Truth About Gluten
What is gluten intolerance? What does it mean when someone has celiac disease? What is the difference between the two and are we seeing an increase in these conditions? I define the difference between the two ailments and outline what life is like for those who must eliminate gluten from their di
Blue Cross And Blue Shield Companies' Anti-Fraud Efforts
Blue Cross Blue Shield Association
Press release describes and explains the 2008 aggregate health care anti-fraud statistics for al Blue Cross and Blue Shield companies.
Ble Cross Blue Shield Association
Jump4Health article introduces new kids health program for federal employees covered by Blue Cross and Blue Shield. Photo was taken by me as well.
When Kids Get Sick
Visiting Nurse Association
Article in Visiting Nurse Association newsletter describes the care that the VNA provides to sick children and the comfort they give to the parents.
Penn State Clearinghouse for Military Family Readiness
Description of Penn State's Clearinghouse for Military Family Readiness as a consumer guide for professionals who serve military families, with reviews of hundreds of programs and services.
Variety of articles written and photographed for askmissa.com date range 2010-present
USA Network Characters Unite at Newseum
Review of theatrical storytelling event starring Forest Whitaker and Meghan McCain at Neweum sponsored by USA Network and The Moth.
Pink Jams and Christian Siriano
Review of Pink Jams charity fashion show with Christian Siriano
Bill Bryson Reads at Sixth and I
Review of reading by Bill Bryson
Profile of Washington, DC tamale entreprenuer Drew Davis http://pinklineproject.com/article/tamales-pachuca-brings-traditional-and-gourmet-tamales-dc
Suburban Hospital Media Fixture Leaves for New Position
Montgomery County Gazette
I was profiled by Montgomery County. Maryland Gazette when I left my employment at Suburban Hospital.
Interviews and Profiles
NPR Sale-A-Bration and Susan Stamberg
Overview of NPR's move to new headquarters and interview with Susan Stamberg
Jackie Fishman, APR
1200 N Nash Street
Arlington, VA 22209
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