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  Martha Spizziri
 
Professional/Personal Overview
  Looking for a reliable freelance writer? Look no further. Clients say I'm a "dedicated," "creative," "thorough," "fair-minded," and "hard-working" writer who produces "well-crafted, well-researched articles," even when "the subject matter [is] complex" and the audience "demanding." One client says, "I was more than pleased with her work. I was thrilled." I've been called "a joy" and "a pleasure" to work with.

I'm a generalist who quickly gets up to speed on any topic, including health, psychotherapy, advertising/marketing, retail, freight transportation, and road engineering. My web experience includes creating websites; producing slide shows; blogging; writing e-newsletters; and writing daily, live news updates from conferences and trade shows.
Work Info
 
Expertise
Content Editor (online) 17 Years
Copy Editor 25 Years
Reporter 22 Years
Specialty
Health 1 Year
Transportation 29 Years
Business (general) 15 Years
Total Media Industry Experience
29 Years
Media Client List (# assignments last 2 yrs)
Direct Marketing News (3-5), Music Inc. (3-5), MyBusiness (1-2), Engineering News-Record (1-2), Scout Cambridge (1-2), Scout Somerville (1-2), Club Industry (1-2)
Corporate Client List (# assignments last 2 yrs)
Great Lakes Bay Publishing (6-10), UPS Compass (6-10), Journal Communications (1-2), MorganFranklin Consulting (1-2), SAP (1-2)
Other Work History
Social Media Coordinator, Dian Fossey Gorilla Fund International, March 2010-September 2010

Web Production Editor, Software Magazine
July 2002 to the present

Web Editor, American Society of Business Publication Editors (ASBPE)
September 1996 to the present

Web Editor, Modern Materials Handling magazine
September 1996 to September 2001

Managing Editor, Digital News & Review
July 1995 to August 1996

Assistant Managing Editor, Traffic Management magazine
August 1993 to July 1995
Computer Skills
Dreamweaver, HTML/CSS, MS Office, Mac OS X, Windows, QuarkXPress
Technical Skills
Photoshop, web design, video editing with Final Cut (Express, Pro 7 and X), Soundtrack editing with Soundtrack Pro
Equipment
MacBook Pro, PC running XP, scanner, Adobe CS 4 Web Premium, Microsoft Office, OpenOffice, iLife, iWork, digital point-and-shoot cameras, 35 mm SLR film camera, audio recorder
References
"I was running a site for New York Times Digital as part of my consulting practice. I had the opportunity to ask Martha to write a few articles for me. The subject matter was complex. The audience was demanding. She performed perfectly. Her work was well written, thoughtful and on-target. More importantly, it perfectly reflected the highly sophisticated audience of online professionals at which it was aimed. I was more than pleased with her work. I was thrilled."
- Paul Conley

"Martha is a thorough, fair-minded, creative, and hard-working writer who produces well-crafted, well-researched articles. She is a pleasure to work with."
- Karen Bachrach, DC Velocity magazine

"Martha is the epitome of a valued publishing generalist. Her skills are solid and span writing, reporting, production, and page design. Martha is an asset to any team of which she has been a member."
- Mitch MacDonald, DC Velocity magazine
Awards
American Society of Business Publication Editors
- Gold Award, Best Online Column: Bloopers
- Silver Award, Best Online Publication Design: ADC News & Solutions
Associations
ASBPE (formerly American Society of Business Publication Editors)
Other
I am comfortable using content management systems. I have taken classes in copy editing, developmental editing, fact-checking, and video editing, as well as continuing classes to update my web skills. I have a certificate in Web design from Boston University.
Freelancer Availability
I freelance full-time. I live near Boston, MA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
Business-to-business writing  
(Direct Marketing News 2014 Essential Guide to Content Marketing, 1/31/2014)
Creating marketing content without a plan will waste time, resources, and effort.
(Music Inc., 1/1/2014)
How The Piano Store started small and just might make it big.
(Music Inc., 12/1/2013)
Tells how Kenny's Music, an independent musical-instrument retailer, has managed to thrive in a highly competitive market.
(Club Industry, 3/1/2013)
As budgets remain tight at many universities around the country, the need to keep costs low is increasingly important. And as green efforts remain important at many universities, some university rec centers are seeking out energy efficiency as one way to slash operating costs.
(Direct Marketing News, 1/1/2013)
Big Data is the current shiny object when it comes to data-driven marketing, but don't ignore these basics when dealing with marketing data.
(Music Inc., 12/1/2012)
Here's how one independent shop has managed to last to years in the competitive world of musical instrument retailing. (688K PDF)
(UPS Compass, 11/1/2012)
These UPS solutions can help you improve cost allocation and provide a unique brand marketing opportunity.
(UPS Compass, 11/1/2012)
UPS can help solve logistical challenges on campus
(Engineering News-Record, 10/10/2012)
MIT researchers are finding that good road design could increase fuel economy.
(UPS Compass, 9/1/2012)
Hatch your entrepreneurial idea sooner with a business incubator.
(MyBusiness, 8/21/2012)
Setting prices is a thorny problem, even for the most experienced business owners. Here's how to do it well.
(UPS Compass, 7/1/2012)
Perform the most common UPS shipping tasks from your iGoogle desktop.
(UPS Compass, 7/1/2012)
Alternative money sources could meet your needs.
(MyBusiness, 6/1/2012)
The past year has seen more than its share of tornadoes, hurricanes and other disasters. If your business were hit, would you be ready?
(UPS Compass, 6/1/2012)
Do you use ups.com to process your shipments? You may be at the tipping point for switching to WorldShip instead. Here's how to tell.
(UPS Compass, 5/1/2012)
A common question from UPS shippers is: Which shipping application should I use to manage my shipments? This quiz helps ensure you're using the right shipping system; just use your knowledge about WorldShip,® UPS CampusShip® and shipping on ups.com®.
(Great Lakes Bay Business , 4/1/2012)
You want smartphone users to find your business. Here's a smart strategy for mobile marketing.
(UPS Compass, 2/29/2012)
A quiz to help business shippers learn about UPS shipping services.
(Direct Marketing News, 7/1/2011)
Consumers continue to look for discounts and deals despite the beginning of an economic recovery. Industry experts say offline deals will remain an important tactic for marketers.

(Direct Marketing News, 6/1/2011)
(Direct Marketing News, 4/1/2011)
An eyewear company generates more conversion rates and sales by drilling into customer data.

(Direct Marketing News, 3/1/2011)
Case study of how a local restaurant 
chain grew both its e-mail 
list and customer feedback 
database by deploying an 
in-store mobile survey.
Consumer-publication writing  
(Energy Times, 7/1/2010)
More dieters are getting help from life coaches in their efforts to shed pounds.
(Energy Times, 2/9/2010)
Play therapy provides a window into an unhappy child's inner world.
Blogging (consumer)  
(Scout Somerville, 2/20/2014)
The Somerville Theatre's 100th anniversary celebration is serving up 100 days of movies from the theater's founding through to the present day.
(Scout Cambridge, 11/20/2013)
Walking around town sporting his beret, Ricardo Fitten looks like a poet. He is, in fact, just that. On any given day, you might spot this Cambridge resident selling copies his poems for $5 each, outside Diesel Cafe in Davis Square, Somerville.
Contact Info
  Martha Spizziri
Somerville, MA 
USA

Tel: (617) 628-5466  
E-Mail: martha@marthaspizziri.com
Website: http://www.marthaspizziri.com