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  Janet Haney
 
Professional/Personal Overview
  My diverse journalism career includes more than 14 years of professional writing and editing experience about such topics as finance, human interest, tech, medical and nonprofit subjects. I write press releases, original business-related stories, website copy, executive bios, backgrounders--you name it. I also successfully conduct PR & social media activities--from conception to implementation--for small businesses.

* Client list: Giant Creative/Strategy, VeriSign, Columbia Univ., School of Engineering, Home Instead Senior Care, Jossey Bass/Wiley Publishing, Applied Materials, Nolo Press & others.

* Media hits: 20/20, NPR, 7x7, Where Magazine, SF Chronicle, SF Examiner, San Jose Mercury News, San Mateo County Times, KGO Radio, Bay Area TV & more.

* Articles published in: Columbia Univ. School of Engineering pub, AOL finance section, Yahoo! finance section, CBS.MarketWatch.com, Citysearch San Francisco, American Business Woman, DealFlow Media's The Small Cap Report & more
Work Info
 
Expertise
Copywriter 7 Years
Editor 10 Years
Reporter 15 Years
Specialty
Finance 6 Years
write & edit executive bios; human interest; people profiles; employee communications; PR writing 6 Years
Technology 11 Years
Total Media Industry Experience
13 Years
Media Client List (# assignments last 2 yrs)
Home Instead Senior Care (11+), Jossey-Bass/Wiley (3-5), Giant Creative/Strategy (3-5), St. Mary's Cathedral (3-5), Waterlily Pond Floral Design (3-5), Ubiquity PR (1-2)
Corporate Client List (# assignments last 2 yrs)
Applied Materials (11+), Columbia Univ. School of Engineering (11+), Giant Creative/Strategy (11+), Larkin Street Youth Services (11+), VeriSign (11+), Panorama9 (6-10), Nolo Press (1-2), Deloitte Touche Tohmatsu (1-2)
Other Work History
I am a freelance writer, editor and publicist for a variety of industries, including: finance; tech; publishing; nonprofit sector; floral; senior care; and others. Previously, I was a financial reporter who covered the tech industry for the former CBS.MarketWatch.com, worked in employee communications for a Fortune 500 company and was a writer for a marketing/PR agency. I've written and edited executive bios, company backgrounders, e-newsletters, press releases, bylined articles, and more.
Computer Skills
Microsoft Office; some knowledge FrontPage and DreamWeaver; proficient in Associated Press style
Awards
Volunteer of the Month, June 2010, Greater Bay Area Make-A-Wish Foundation
Freelancer Availability
I freelance full-time. I live near San Francisco, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
(Panorama9, 3/1/2011)
Since March 2011, I have edited and re-written Web copy for Panorama9, a Denmark-based technology company. Nearly every page on its website has been updated as a result of my edits and re-work.
(Home Instead Senior Care, 9/1/2009)
I work with two Northern California Home Instead Senior Care franchises. Among my duties is to update their website copy. At times, I have written fresh content for their sites, including "Our Team" content and "Alzheimer's & Dementia Care Services."
People profiles  
(Columbia University, School of Enginnering, 3/1/2013)
(Columbia University, School of Enginnering, 3/1/2013)
(Columbia University, School of Enginnering, 3/1/2013)
(Columbia University, School of Engineering, 3/1/2012)
(Columbia University, School of Engineering, 3/1/2012)
(Columbia University, School of Engineering, 3/1/2012)
(Columbia University, School of Engineering, 3/1/2012)
This was the cover story for Columbia University's School of Engineering spring 2012 issue.
(Golf Today, 4/1/2010)
Wrote cover story for Golf Today about an artist who specializes in golf art.
(Fresenius Medical Care North America, 1/31/2007)
This is a people profile I wrote about a kidney dialysis patient who used to be the chef for the Grateful Dead. He now does a lot of community service for those who are going through dialysis. The magazine printed my article word-for-word and used their own byline.
(Applied Materials, 3/31/2003)
I wrote a weekly "People Matters" feature for Applied Materials' internal Web site. The column focused on an employee who was doing something unique outside of work. This grandma worked in a high-tech environment, but she was also a drag racer.
Consumer  
(CitySearch San Francisco, 10/1/2005)
Magazine articles  
(Insight, 5/1/2009)
(Insight, 3/1/2009)
This magazine has a readership of 24,000 CPAs mostly located in Illinois.
(American Business Woman, 10/1/2005)
(American Business Woman, 10/1/2005)
Bios  
(Sotheby's International Realty, 9/10/2008)
I wrote this bio for a high-profile Sotheby's real estate agent.
(Coldwell Banker Devonshire, 5/5/2008)
I wrote this bio for a former Sotheby's International Realty agent who moved over to Coldwell Banker.
(Loomis Group, 3/1/2008)
I created Playbill-style staff bios for Loomis Group's pitch to StubHub.
Press releases  
(St. Mary's Cathedral, San Francisco, 9/15/2010)
The press release and subsequent media follow up and pitches resulted in nine media (print, online & TV) mentions for St. Mary's Cathedral Festival of Flowers.
(PointandShip Software, 9/22/2008)
Inc.com chose PointandShip Software as one the fastest-growing, privately held companies in the United States.
(Wiley & Sons, 8/1/2008)
(Jossey Bass/Wiley, 6/30/2008)
This press release highlights Patrick Lencioni’s book "The Five Temptations of a CEO" 10th anniversary celebration.
Op-Ed  
(Larkin Street Youth Services, 6/18/2008)
This op-ed was submitted to the San Francisco Chronicle.
Media Outreach for Clients  
(Inhabitat, 3/29/2011)
Conducting media pitches for my client Natasha Lisitsa and Waterlily Pond Floral and Event Design Studio has resulted in numerous online, print and TV stories.
(ABC's 20/20, 1/28/2011)
ABC's 20/20: A Place to Call Home; instrumental in the pitch process for Larkin Street Youth Services, which provides services and shelter to homeless, runaway and at-risk youth between the ages of 12 and 24.
(Waterlily Pond in SF Chronicle, 3/15/2009)
Waterlily Pond's Natasha Lisitsa was featured in a two-page spread in the San Francisco Chronicle's Sunday Datebook section as part of the de Young Museum's Bouquets to Art 2009.
Corporate Backgrounder  
(Spectra Labs, 10/1/2007)
Contact Info
  Janet Haney
San Francisco, CA 
USA

E-Mail: janet@janethaney.com
Website: http://www.janethaney.com