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  ellen werther
 
Professional/Personal Overview
  With more than 20 years experience in all facets of public relations, my work has been anything but boring -- running the gamut from providing baubles for top-tier women's books and working backstage at Fashion Week on behalf of a jewelry client; creating tasting events for whiskeys from the rolling hills here (Lynchburg, TN) and across the pond (Scotland) and boiling down client techno- and medical- speak for the layman.

I've also created consumer education programs on everything from building a home theater to living with XX (fill in your ailment of choice), and have almost reached the impossible of helping women find the jeans of their dreams.

A love for nonprofit has afforded the opportunity to create consumer education programs, most often in the field of health and well-being from the perspective of goods, services and social marketing.

MEDIA RELATIONS SPECIALIST: Think like a journalist... act like a publicist.

PRESS MATERIALS WHIZ: Putting your work into words.
Work Info
 
Expertise
Promotions 22 Years
Writer 21 Years
Public Relations; Media Relations Strategist; Message Development 21 Years
Specialty
Consumer Products 21 Years
Lifestyle 21 Years
Nonprofit, Health & Well Being (including fitness and medical/technical)) 18 Years
Total Media Industry Experience
22 Years
Corporate Client List (# assignments last 2 yrs)
The Wonder Weeks U.S. Launch/Ongoing (11+), American College of Cardiology (11+), Personal Care Council/Look Good...Feel Better (6-10), Ketchum Public Relations (info upon request) (3-5), The P3 Group of Companies (UK-Based) (3-5), Behrman Public Relations (1-2)
Other Work History
Quickly worked my way up the Agency ladder to become a VP at a top 10 agency (worldwide) before the age of 30. When I could no longer be passionate about the work, I left to join an award-winning start-up of like minded and smart practitioners. It was there that I decided in order to best serve my clients, I needed to be as "in love" with their business as they are.

As an independent, this continues to be my M.O., which ensures that clients get the best of me.
Computer Skills
Mac and PC
Microsoft Office: Word, Excel, Powerpoint, Outlook and Entourage
Equipment
- iMac G4 Desktop
- Mac Powerbook Laptop
- Blackberry
- Sony DVD 301 Handycam
- Canon Powershot Digital Camera
Foreign Language Skills
Passable conversational Portuguese (Brazilian)
Work Permits & Visas
US Passport; current Brazilian Visa
References
Gladly supplied upon request
Other
Marketing & PR Innovators
Marketing & PR Innovators PR Focus
NonProfit Marketing
NonProfit Professionals Forum
M2W
MarCom Pros
Freelancer Availability
I freelance full-time. I am willing to travel not at all. I have a driver's license. I have access to a car.
Work Samples
 
(CTFA Foundation, 9/1/2006)
(ModernMom.com)
To introduce Frans Plooij, Ph.D., and the author of The Wonder Weeks, to U.S. audiences and gain credibility - specifically among the mommy-sect, I established an ongoing relationship with ModernMom.com, one of the top "mommy blogs." Shortly after our first blog posts, Frans was named a featured
(Women&Cancer Magazine)
For an ongoing column, featuring celebrity stylist and Look Good...Feel Better program volunteer, Oribe
Contact Info
  ellen werther
NY, NY 10022
USA

Tel: 212 980 4499  
E-Mail: ellen@ellenink.com
Website: http://www.ellenink.com