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| Professional/Personal Overview |
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With more than 20 years experience in all facets of public relations, my work has been anything but boring -- running the gamut from providing baubles for top-tier women's books and working backstage at Fashion Week on behalf of a jewelry client; creating tasting events for whiskeys from the rolling hills here (Lynchburg, TN) and across the pond (Scotland) and boiling down client techno- and medical- speak for the layman.
I've also created consumer education programs on everything from building a home theater to living with XX (fill in your ailment of choice), and have almost reached the impossible of helping women find the jeans of their dreams.
A love for nonprofit has afforded the opportunity to create consumer education programs, most often in the field of health and well-being from the perspective of goods, services and social marketing.
MEDIA RELATIONS SPECIALIST: Think like a journalist... act like a publicist.
PRESS MATERIALS WHIZ: Putting your work into words. |
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| Work Info |
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Expertise |
| Promotions |
22 Years |
| Writer |
21 Years |
| Public Relations; Media Relations Strategist; Message Development |
21 Years |
Specialty |
| Consumer Products |
21 Years |
| Lifestyle |
21 Years |
| Nonprofit, Health & Well Being (including fitness and medical/technical)) |
18 Years |
Total Media Industry Experience
22 Years |
Corporate Client List (# assignments last 2 yrs)
American College of Cardiology (11+), The Wonder Weeks U.S. Launch/Ongoing (11+), Personal Care Council/Look Good...Feel Better (6-10), The P3 Group of Companies (UK-Based) (3-5), Ketchum Public Relations (info upon request) (3-5), Behrman Public Relations (1-2) |
Other Work History
Quickly worked my way up the Agency ladder to become a VP at a top 10 agency (worldwide) before the age of 30. When I could no longer be passionate about the work, I left to join an award-winning start-up of like minded and smart practitioners. It was there that I decided in order to best serve my clients, I needed to be as "in love" with their business as they are.
As an independent, this continues to be my M.O., which ensures that clients get the best of me. |
Computer Skills
Mac and PC
Microsoft Office: Word, Excel, Powerpoint, Outlook and Entourage |
Equipment
- iMac G4 Desktop
- Mac Powerbook Laptop
- Blackberry
- Sony DVD 301 Handycam
- Canon Powershot Digital Camera |
Foreign Language Skills
Passable conversational Portuguese (Brazilian) |
Work Permits & Visas
US Passport; current Brazilian Visa |
References
Gladly supplied upon request |
Other
Marketing & PR Innovators
Marketing & PR Innovators PR Focus
NonProfit Marketing
NonProfit Professionals Forum
M2W
MarCom Pros
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Freelancer Availability
I freelance full-time. I am willing to travel not at all. I have a driver's license. I have access to a car. |
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