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  Sarah Stanfield
 
Professional/Personal Overview
  As a writer and editor specializing in writing for PR agencies, the cornerstone of my approach is to craft clean, succinct copy that takes into account key value propositions and the strategic positioning of each client. Having more than a decade of experience as a PR writer, PR account executive and journalist, with more than 100 press releases, articles and other deliverables under my belt, I understand that compelling content and a clear message make all the difference when it comes to successful PR campaigns.
Work Info
 
Expertise
Copy Editor 11 Years
Editor 11 Years
Writer 11 Years
Specialty
Arts & Humanities 1 Year
Entertainment 11 Years
Technology 11 Years
Total Media Industry Experience
11 Years
Media Client List (# assignments last 2 yrs)
Salon.com (1-2)
Corporate Client List (# assignments last 2 yrs)
D. Pagan Communications (11+), Aries Market Masters (11+), Zazil Media Group (3-5), Friends of the Wannamaker Organ (1-2)
Other Work History
Managing editor, Television Broadcast Magazine; South Queens editor, The Queens Chronicle, PR Account Executive, Pipeline Communications, PR Account Executive, D. Pagan Communications. Published in New York Post, Time Out New York, Salon.com and Videography.
Equipment
Mac laptop (goes anywhere) and audio recorder.
Foreign Language Skills
Conversant in Spanish. Able to read Spanish and Portuguese.
Work Permits & Visas
U.S. citizen
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
Journalism  
(Salon.com, 3/20/2011)
It took a second-degree sunburn to get me to come to grips with a lifelong obsession with being tan.
(New York Post, 1/11/2006)
Botanicas, the Latino spiritual shops born in East Harlem in the 1920s, are flourishing in Queens, New York City's most ethnically diverse borough. Highlights from a tour of the botanicas clustered along Roosevelt Avenue, a veritable botanica boulevard.
(Sports TV Production Magazine, 8/1/2004)
Hitler cheated Margaret Lambert, one of the best high jumpers in the world, out of her shot at Olympic gold. Almost 70 years later, an HBO documentary tells her amazing story.
(Videography Magazine, 3/1/2004)
It's a phenomenon. It's a cult. It's Angel, one of TV's most visually innovative series.
(Videography Magazine, 10/1/2003)
Yes, Virginia, there is some classy reality programming. R.J. Cutler's The Freshman Diaries is just such an example.
(DigitalTV Magazine, 8/1/2002)
The real star of the WB's hit teen Superman show is not who you think. Meet Al Gough, the co-creator of one of TV's most popular series.
PR Writing  
(D. Pagan Communications, 7/20/2011)
Press release for Clear-Com, a manufacturer of professional intercoms, about the use of its products for Summer Universiade 2011, an international multi-sport event for university athletes, which took place August 12-23 in Shenzhen, the People's Republic of China.
(Zazil Media Group, 4/11/2011)
Press release for EditShare, a maker of collaborative editing and shared media storage systems, announcing that television production company South Pacific Pictures (SPP) is using EditShare's end-to-end production infrastructure for New Zealand's most popular soap opera, Shortland Street.
(Aries Market Masters, 3/29/2011)
Press release for BigBand Networks, a manufacturer of cable television networking systems, announcing that its Media Services Platform (MSP) has received a 2010 Cable Spotlight Product of the Year Award from Cable Spotlight, a leading cable technology website.
(Technologies for Worship Magazine, 7/1/2009)
This bylined article explores the ins and outs of installing professional intercom systems in houses of worship.
(Creative Cow, 10/31/2008)
Press release for Mantra, a broadcast and film design and visual effects boutique, about the firm's creation of a Miller Lite spot for ESPN's SportsCenter television show.
Additional Resources  
(1/1/2011)
For more information on my work experience, media and PR clips, please view my resume here.