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  Dina Baird
 
Professional/Personal Overview
  Dina is an award winning marketing and sales professional with over fifteen years of experience in internet content and digital media. Her diverse background includes interactive and digital marketing, digital product management, social media strategy, enterprise advertising campaign management, direct response strategy, sales training, and content management. She is known for her skill in writing actionable copy that makes customers click and for the creation of sticky landing pages that inspire potential customers to become buyers. She's been told that her creativity combined with her analytical thought process is a rare combination that makes her an excellent marketer.
Work Info
 
Expertise
Writer 5 Years
Social Media 5 Years
Copywriter 15 Years
Specialty
Lifestyle 4 Years
Digital Marketing and Sales 10 Years
Technology 15 Years
Total Media Industry Experience
15 Years
Media Client List (# assignments last 2 yrs)
Penton Media, Dell, HP, Google (11+), Media Bistro (1-2)
Corporate Client List (# assignments last 2 yrs)
Penton Media, Dell, HP, Microsoft (11+), The Wakeman Agency (3-5), Adoption Advocacy and Alternatives (3-5)
Other Work History
Director of Online Development - Created proprietary lead generation system for enterprise advertising clients including Microsoft, Google, HP, Apple, Dell, Boeing, Kraft Foods and more. Managed nine marketing staff and lead them to Markie award for Marketing Center of Excellence, 2010.

On-line and Print Sales Manager, TechTarget
5 Years

On-line Sales Manager, Penton Media
4 Years

Acquisitions Editor, Duke Communications
2 Years
Computer Skills
Word, Excel, Powerpoint, DreamWeaver,
Windows Vista, Windows XP
Technical Skills
Video scripting, Video recording (Camtasia), PowerPoint, GoToMeeting, Word, HTML (Dreamweaver), Social Media Analytics (Google Analytics), Twitter, Facebook, LinkedIn
Equipment
Dell PC, Sony Laptop, HP Photo Printer and Scanner, Ipad, Projector, Nikon D80 Digital Camera
Foreign Language Skills
NA
Work Permits & Visas
NA
Unions
None
References
Rachel Katz of Tandem Properties: tandemhome@gmail.com

Tammy Brannen-Smith of Adoption Advocacy and Alternatives: tdessmith@yahoo.com
Awards
Markie Award for Marketing Excellence
Associations
Avante Guild and Rocky Mountain Fiction Writers
Other
Received Technical Writing certification from University of Illinois, 2008

Environmental and Political Science BA
Forestry MS
Freelancer Availability
I occasionally freelance. I live near Denver, CO. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
(Windows IT Pro)
I developed these social media product offerings and was asked by the sales team to put them all into a one sheet sales tool. The copy here is mine and I worked with our department to design it into a one page pdf.
(Penton Media)
I developed the products to sell to our enterprise and small and medium business clientelle. I also wrote the marketing copy for the sales team to use in the field. I worked with my art department to design this into one sheet for a tool to use on the floor at a tradeshow.
Writing Samples  
(Penton Media)
Video script for educational marketing piece to send to advertisers/potential clients for social media product, eListening.
(Windows IT Pro)
Downloadable Media Kit
HTML Email Copy and Template  
(9/3/2009)
Written for the sales manager to send to her advertising list of 12,000 agency and enterprise advertisers in the IT industry. Some clients had HTML issues (size, etc.) so we had to keep it very simple to get it through their mail servers.
Untitled
PowerPoint  
(Will Provide Upon Request, 6/1/2011)
Training slides I developed for entire sales force of over 200 sales reps across seventeen markets including healthy lifestyle, transportation and aviation, food, agriculture, and more. Clients included DuPont, GE, Microsoft, HP, Kraft Foods, Whole Foods, Dell, Boeing and more.
Contact Info
  Dina Baird
Boulder and Ft. Collins, CO 
USA

E-Mail: Dina.Baird@gmail.com
Website: http://www.ifyoushouldgo.com