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  Lisa Terry
 
Professional/Personal Overview
  Tap my extensive experience as a business and technology journalist to deliver compelling content to your demanding reader. I'm adept at quickly digesting technical material and explaining it in terms of real-world business problems and solutions. Interview subjects say they appreciate the extent of my preparation.

You can expect extensively researched, well-written articles that incorporate the insights of key analysts and thought leaders as well as my own lengthy industry experience, produced on time according to your style and specifications. My clients rely on me for features, columns, case studies, newsletter material, supplements and white papers that tell the story and impress advertisers.

Please see my work samples and references, below, for evidence of the quality of my work, or search my name on the Web sites of the magazines below Im proud of all of my work.
Work Info
 
Expertise
Editor 9 Years
Reporter 30 Years
Writer 30 Years
Specialty
Business (general) 30 Years
Technology 25 Years
Supply Chain/manufacturing/retail 30 Years
Total Media Industry Experience
30 Years
Media Client List (# assignments last 2 yrs)
Hospitality Technology (11+), Inbound Logistics (11+), Vertical Systems Reseller (11+), Retail TouchPoints (6-10), Advertising Age (3-5), Consumer Goods Technology (3-5), Washington Technology (1-2)
Corporate Client List (# assignments last 2 yrs)
Kronos (3-5), Retail Solutions (1-2), Kewill (1-2), Capgemini (1-2), Exigent (1-2)
Other Work History
Principal, editor, Retail Executive Review electronic newsletter, Strategic Media Group
Editor, Retail Information Systems News (RIS News)
Managing Editor, Consumer Goods Manufacturer
Editor, NJ Rehab
Editor, Florida Automotive
Communications Specialist, Meldisco retailer

Technical Skills
Podcasts, Webcasts
Equipment
PC, Digital Camera, Voice Recorder
Unions
AvantGuild
References
"Your articles are on time and well-written - a couple of things which seem hard to come by."
Andrew Galli
Nation's Restaurant News

Your high level of professionalism and flexibility make you an invaluable resource to the Edgell family of magazines. Whether it's a last-minute assignment or an extensive project requiring numerous interviews and research, I have complete confidence in your work, which makes my job much easier.
- Abigail A. Lorden
Editor-in-Chief
Hospitality Technology
(973) 252.0100 ext 1358
alorden@edgellmail.com

Joe Skorupa
Editor-in-Chief
Edgell Communications
jskorupa@edgellmail.com
973-252-0100 x1369

Felecia Stratton
Editor
Inbound Logistics
felecia@inboundlogistics.com
212-629-1563

Jim Hay
Capgemini
718-549-1433
jim.hay@capgemini.com

Dave Andrews
Former Publisher & Editorial Director
ERI Journal
Chief Supply Chain Officer
david_andrews24@yahoo.com
603-429-1226
Daves letter of reference is pasted below

Awards
Best Magazine, Automotive Service Excellence Association
Associations
MediaBistro AvantGuild
Other
I have a dual BS, cum laude, in magazine journalism and psychology from the
SI Newhouse School of Public Communications at Syracuse University
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel regionally. I have a driver's license. I have access to a car.
Work Samples
 
Research Study  
(Capgemini/Penn State/Korn Ferry/Panalpina, 10/25/2013)
I serve as lead writer for this prestigious annual study, working with a cross-company, international study team. My role was to interweave three streams of research from this year-long process into an accessible, meaningful reference document that represents the common themes and findings.
(Retail TouchPoints/Google, 8/1/2013)
Google Zavers commissioned Retail TouchPoints to survey retailers about the attitudes toward and adoption of digital coupons. I provided analysis of the data and wrote the survey report.
Magazine Articles  
(Vertical Systems Reseller, 7/30/2013)
Looking into the future of technology is always fun, so I took some creative license with this assignment. This piece walks a pair of guest through a fictitious restaurant five years from now, describing all the cool new tech they encounter along the way.
(Inbound Logistics, 7/15/2013)
It's a tough time to be in the furniture business, with changing consumer attitudes, complex economic and trade conditions and a dwindling supply of specialized furniture carriers. Yet this industry has always tackled its challenges by working together, an effort detailed in this story.
(Hospitality Technology, 3/4/2013)
Payment has always been a challenging part of running a business, and proliferating payment methods mean it's getting more so. This piece is aimed at helping small and mid-size food service operators understand and plan for mobile payments.
Letter of Recommendation  
(CSCO/ERI Journal/SCM&L, 11/6/2006)
Attached is a letter of recommendation from Dave Andrews, editorial director for Chief Supply Chain Officer, ERI Journal and Supply Chain Manufacturing & Logistics.
White Paper  
(Advertising Age, 7/29/2013)
Ad Age asked me to explore the many implications of big data for marketing and advertising. This piece includes multiple perspectives on big data, including the role in the creative process, IT infrastructure, client/agency relationships, recruiting talent and marketing best practices
Audio/Video  
(Vertical Systems Reseller Magazine, 1/31/2011)
I host this twice-monthly series of podcasts covering business management issues that affect IT solution providers. Guests include subject matter experts as well as solution providers themselves.
E-Books  
(Retail TouchPoints, 11/22/2013)
Omnichannel is a critical trend, but transitioning from current platforms to this highly integrated model is far from easy. Toshiba asked Retail TouchPoints to develop this e-book to help retailers create a roadmap that reflects their individual value propositions, and I was the project writer.