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| Professional/Personal Overview |
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Dina is an award winning marketing and sales professional with over fifteen years in internet content and digital media experience. Her diverse background includes interactive and digital marketing, digital product management, social media strategy, enterprise advertising campaign management, direct response strategy, sales training and content management. She is known for her skill in writing actionable copy that makes customers click and for the creation of sticky landing pages that inspire potential customers to become buyers. She's been told that her creativity combined with her analytical thought process is a rare combination that makes her an excellent marketer.
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| Work Info |
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Expertise |
| Writer |
5 Years |
| Social Media |
5 Years |
| Copywriter |
15 Years |
Specialty |
| Lifestyle |
4 Years |
| Digital Marketing and Sales |
10 Years |
| Technology |
15 Years |
Total Media Industry Experience
15 Years |
Media Client List (# assignments
last 2 yrs)
Penton Media, Dell, HP, Google (11+), Media Bistro (1-2) |
Corporate Client List (# assignments last 2 yrs)
Penton Media, Dell, HP, Microsoft (11+), The Wakeman Agency (3-5), Adoption Advocacy and Alternatives (3-5) |
Other Work History
Director of Online Development - Created proprietary lead generation system for enterprise advertising clients including Microsoft, Google, HP, Apple, Dell, Boeing, Kraft Foods and more. Managed nine marketing staff and lead them to Markie award for Marketing Center of Excellence, 2010.
On-line and Print Sales Manager, TechTarget
5 Years
On-line Sales Manager, Penton Media
4 Years
Acquisitions Editor, Duke Communications
2 Years |
Computer Skills
Word, Excel, Powerpoint, DreamWeaver,
Windows Vista, Windows XP |
Technical Skills
Video scripting, Video recording (Camtasia), PowerPoint, GoToMeeting, Word, HTML (Dreamweaver), Social Media Analytics (Google Analytics), Twitter, Facebook, LinkedIn |
Equipment
Dell PC, Sony Laptop, HP Photo Printer and Scanner, Ipad, Projector, Nikon D80 Digital Camera |
Foreign Language Skills
NA |
Work Permits & Visas
NA |
Unions
None |
References
Rachel Katz of Tandem Properties: tandemhome@gmail.com
Tammy Brannen-Smith of Adoption Advocacy and Alternatives: tdessmith@yahoo.com
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Awards
Markie Award for Marketing Excellence |
Associations
Avante Guild and Rocky Mountain Fiction Writers |
Other
Received Technical Writing certification from University of Illinois, 2008
Environmental and Political Science BA
Forestry MS
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Freelancer Availability
I occasionally freelance. I live near Denver, CO. I am willing to travel anywhere. I have a driver's license. I have access to a car. |
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| Work Samples |
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(Windows IT Pro)
I developed these social media product offerings and was asked by the sales team to put them all into a one sheet sales tool. The copy here is mine and I worked with our department to design it into a one page pdf.
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(Penton Media)
I developed the products to sell to our enterprise and small and medium business clientelle. I also wrote the marketing copy for the sales team to use in the field. I worked with my art department to design this into one sheet for a tool to use on the floor at a tradeshow.
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Writing Samples |
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(Penton Media)
Video script for educational marketing piece to send to advertisers/potential clients for social media product, eListening.
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(Windows IT Pro)
Downloadable Media Kit
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HTML Email Copy and Template |
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(9/3/2009)
Written for the sales manager to send to her advertising list of 12,000 agency and enterprise advertisers in the IT industry. Some clients had HTML issues (size, etc.) so we had to keep it very simple to get it through their mail servers.
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PowerPoint |
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(Will Provide Upon Request, 6/1/2011)
Training slides I developed for entire sales force of over 200 sales reps across seventeen markets including healthy lifestyle, transportation and aviation, food, agriculture, and more. Clients included DuPont, GE, Microsoft, HP, Kraft Foods, Whole Foods, Dell, Boeing and more.
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