Amazon will be launching its fourth imprint, Montlake Romance. Novelist Connie Brockway will start the imprint with her fall 2011 title, The Other Guy’s Bride.
Named after the Montlake neighborhood in Seattle, the imprint will publish romance titles from a range of sub-genres including suspense, contemporary, and historical.
eBookNewser linked to a statement from Amazon Publishing vice president Jeff Belle: “Romance is one of our biggest and fastest growing categories, particularly among Kindle customers, so we can’t wait to make The Other Guy’s Bride and other compelling titles available to romance fans around the world. We also know our customers enjoy genre fiction of all kinds, so we are busy building publishing businesses that will focus on additional genres as well.”