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Arianna Huffington to Start Book Club

1076179_215X340.jpgOn October 5th, Arianna Huffington will go head-to-head with Oprah Winfrey–opening her own book club and books section at The Huffington Post.

According to the NY Observer, the new site will be helmed by Amy Hertz, an editor at Dutton who will maintain her position at the publisher while working on the HuffPo books project. Even more surprisingly, the new site hopes to establish a partnership with The New York Review of Books, as the country’s literary criticism leader teams up with the new kids on the book block.

Here’s more about the project, from the article: “She said she met Ms. Hertz while she was meeting with publishers about her 2006 book, ‘On Becoming Fearless… In Love, Work, and Life.’ Ms. Huffington eventually went with Little, Brown and Company for the hardcover print but ‘[Amy] and I have really connected and she was somebody that I really wanted to bring onto the project,’ she said.”

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.