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Joe Ciarallo

Sloane Crosley: ‘Chick Lit Has Done a Lot, Marketing Wise for Books’

What does Sloane Crosley think of the term “chick-lit?” We talk about the term and some publishing industry trends — such as whether publishers should hold back the release of e-books to spur hard copy sales — in the final installment of this Media Beat interview.

Crosley just released her second book, How Did You Get This Number. Her first release, I Was Told There’d Be Cake, was a New York Times best seller.

Part 1: Sloane Crosley on Her Second Book: ‘A Little Bit Deeper and Darker’

Part 2: Sloane Crosley on Being an Author and a Publicist: ‘It’s More Worth It Than Not’

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com and follow Media Beat on Twitter.

Sloane Crosley on Her Second Book: ‘A Little Bit Deeper and Darker’

Sloane Crosley is hoping to avoid the sophomore slump. The best selling author — who is also Associate Director of Publicity at Vintage Books, a division of Random House — just released her second book, How Did You Get This Number.

Her first release, I Was Told There’d Be Cake, was a New York Times best seller. Both releases are collections of essays reflecting on her life experiences. She says her latest release is “a little bit deeper and darker than the first collection, hopefully without sacrificing any of the humor.”

How does she decide which life stories to include in her books and which to leave out? Watch to find out.

Part 2 (Coming Tomorrow): Crosley on Book Publicity

Part 3 (Coming Wednesday): “Chick Lit Has Done a Lot Marketing-Wise For Books”

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com and follow Media Beat on Twitter.