Barnes & Noble has launched a new ad campaign to promote the new Nook Simple Touch GlowLight, a feature that lets users read in the dark. We’ve embedded the TV commercial above for your viewing pleasure.

The “Read in Bed” campaign, created by ad agency Mullen, highlights focuses on how the new light lets readers read while their spouse is sleeping without having to turn on the lights. The TV commercial opens with a voice over asking the viewer, “Do you read in bed? Do you need a lamp to see? Don’t you wish there was light that would not keep them up all night?”

Here is more about the video from the release: “The spot, directed by Joaquin Baca-Asay from MJZ, is shot in a cinematic style showcasing the magic readers feel when they immerse themselves in a book at night and beautifully illustrates the benefit that GlowLight brings to people who love to read in bed.”