InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

BISG and Green Press Initiative Tackle Environmental Issues in Publishing

Per the Book Standard, The Book Industry Study Group and the Green Press Initiative have joined forces to study the book industry’s impact and progress with environmental initiatives. The U.S. Book Industry Climate Impacts and Environmental Benchmarking Survey will seek to get input from publishers, retailers, wholesalers, printers, manufacturers and paper mills, the organizations announced last week.

According to the two organizations, writes Kimberly Maul, the book industry consumes approximately 1.2 million tons of paper a year, but many publishers and retailers are already taking steps to help the environment. Some of the goals of the survey are to estimate the industry’s climate footprint, track the number of environmental initiatives from those in the book industry, identify reader and retail support for environmental responsibility, and discuss opportunities to reduce the industry’s impact on the climate and environment.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!