InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Can Writers Learn from Gawker Media?

gaby.jpgOn the Internets, writers are now measured by page-views and followers–statistics that some fear will corrupt our literary integrity. At the Copyright Clearance Center’s On Copyright conference yesterday, Gawker Media’s COO of finance, legal, operations & business development Gaby Darbyshire directly addressed those fears.

Darbyshire (pictured, via) explained a controversial policy shift at Gawker: “When we started paying our writers by the page-view (bonuses based on page-views), everybody started talking about how there would be a race to the bottom–how we’d be writing about nothing except Paris Hilton sex tapes. The absolute opposite has occurred, because at the end of the day, you don’t get a sustained growth in audience [and] in the success of your content, without producing quality.”

She concluded: “What our writers discovered–even though they were scared to start with (they were like, ‘oh my god, we have to find big scoop-y stories)–was that the diligently researched feature type good stuff that’s original and new; that’s what works. That’s what they are incentivized to produce, and we can measure exactly what is successful and what is not–which newspapers, by the way, never could, because you don’t know who is throwing away what section of the paper.”

What do you think? Will page-views corrupt or inspire 21st Century authors?

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!