Penguin Random House LogoPenguin Random House has unveiled its new logo.

The original logos of the 250 imprints within the company will be retained. The executives plan to print the new company brand image alongside the imprint logos on the spines of books. The animated video embedded below features several examples to illustrate how this would look.

Here’s more from the press release: “The new corporate wordmark underscores the importance of the written word to the company’s culture and work and will most often be paired with one of Penguin Random House’s 250 widely recognized and respected publishing divisions, imprints, and brands. The brand system, as this pairing design framework is called, is flexible and can be employed not just at the publishing level, but also territorially.”
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