Hillcrest Media Group has teamed up with Dunn Bros Coffee to create a new website that combines an online bookstore with local coffeehouses called CoffeeandBooks.com.

The site is aimed at readers, writers and publishers, and aims to create community and book discovery for lesser known works through events and promotions online and in local Dunn Bros coffee shops, which have locations throughout the Midwest and the South.

Here is more from the release: “Participating stores offer rewards for CoffeeandBooks.com users, including a 12 oz. coffee for joining the free site, a $5 Dunn Bros Coffee gift card for each online book purchase, and specials for reserving a book club meeting space at Dunn Bros Coffee via CoffeeandBooks.com. Beginning November 1, participating stores will offer shelf space to eight of the site’s best-selling titles.”

The site currently includes books from Minneapolis-based Milkweed Editions and the University of Minnesota Press, but they have plans to expand partnerships with other publishers.