Independent publishing house Dzanc Books offers a free eBook to customers that purchase a print book.
Check it out: “Any purchase of a print copy of a title from the Dzanc Book site will have us a) packaging up that book to ship to you the next day, and b) have us sending you an email thanking you for your order and giving you a free download of the eBook version of that title. This is to thank you for purchasing your title direct from us and to allow you to begin reading that title asap and not having to wait on the postal service.”
What do you think of this strategy? Should more publishers offer this option?